A short while ago I wrote a post about how to create a powerful LinkedIn profile.

I’m often asked to write profiles for clients who want to project a strong image that’s plain speaking without all the usual buzz words you normally see plastered across LinkedIn.

I was thrilled when I got a Tweet from Joseph & Joseph Productions linking to a video they’d put together on this very subject. It’s a montage of all the toe-curling statements people fill their profiles with. I haven’t laughed so much in ages. The sad thing is that people really do write this stuff thinking it makes them sound impressive.

Please, once you’ve watched this video, go back to your LinkedIn profile and read what you’ve written. If any of these howlers appear, get in touch with me because you need a re-write of your profile.

Sally Ormond, Briar Copywriting Ltd