20 Website Copywriting SinsFebruary 11th 2010 Sally Ormond copywriter, freelance copywriter, Suffolk copywriter, Website copywriting
Considering the size of the internet these days, there are a vast number of websites out there which adds up to oodles of content. You can find practically anything online these days.
Some of the content you come across is informative, funny, thought-provoking, persuasive, interesting…and some of it quite frankly is pants.
Funny how it is always the bad content you remember.
To make sure your website doesn’t fall into this Hall of Shame, I have put together a list of 20 website copywriting sins that should be avoided:
1. No attention-grabbing headline (or no headline at all)
2. No sub headings
3. No benefits
4. No guarantees
5. Spelling and grammar mistakes
6. No testimonials (believable ones, anyway)
7. No features
8. No conversational writing or questions
9. Over complex and long sentences
10. No deadlines
11. No call to action
12. No free trials
13. WRITTEN ALL IN CAPITALS
14. Very few ordering options
15. No visuals (all text is a bad idea)
16. No comparison against competitors
17. No emotional appeal
18. Too much jargon
19. Text is either too small or too big
20. Not enough white space
Take a look at your website now and make sure you’re not guilt of any of the above. I’m sure you’ve come across other no-nos that I haven’t listed here.
Just remember your website is there to be read – if it’s not read, it’s not selling. And if it’s not selling all you’ve got is a very expensive brochure.