content marketing

When Is a White Paper Not a White Paper?

White papers are a fabulous marketing tool for many businesses. They offer a vehicle through which you can concisely convey complex information. The…

Six Reasons Why Quality Is Important in Content Marketing

Now and then you’re going to take stock of your market position.  Why are your competitors outgunning you? Why is your website traffic…

How To Make Sure Your Content Hits The Spot

Now you’ve decided to get cracking on your content marketing campaign, how’s it going? After a brainstorming session with your team, you have…

For Whom Are You Writing Your Content: Understanding Your Audience

Today, I’m digging an article out from the archives. With most businesses on hold, now’s a good time to review…

A Copywriter’s Open Letter To Clients Everywhere

Dear Client,  I felt yesterday’s meeting was very positive, and I loved your enthusiasm for doing things differently.  As discussed, when it comes to making an impact, being brave and…

How Important Is Quality in Content Marketing?

Content marketing is a vital part of your marketing strategy, but you don’t need me to tell you that.  You’re either writing your own stuff in-house, or you’re using an…

Article Writing – What’s Your Thinking Behind Your Content Strategy?

The fact that you’re involved in article writing and have a content strategy is fabulous.  It means you understand the…

Subject Matter Experts Should Never Be Allowed To Write Content

Subject matter experts are worth their weight in gold. Without them, companies wouldn’t be able to function.  They are the…

Copywriting Isn’t Just Writing

Copywriters (most of them) don’t just write. They are multitalented, creative individuals who don’t only produce superb content, but also other valuable expertise.   Let me explain.  Creativity is more than writing One of my recent projects involved working with a global…

Copywriting By Committee Is A Recipe For Disaster

It’s funny, isn’t it? No one wants the job of creating content for your business, and yet, when you get a professional copywriter in to do the…