content marketing

Your Content Must Concentrate On Benefits and Strengths, Not Your Competitors’ Weaknesses

Focusing your content on the benefits your product or service offer is something…

How To Write For Your Market

Before you sit down and start writing, how much thought have you given to the people who will be reading your content? Hopefully, a lot.  The way you write will have a huge impact…

Why Calls To Action Are Vital

I was taking a look back through some of my old blog posts the other day and came across this one. The good old call to action is often overlooked. Some don’t want to…

Blogging Is Not A Waste Of Time

Business people often fall into one of two categories when it comes to blogging. Those who believe it is a complete waste of time and effort, and those who see…

Has Your Content Gone Stale?

Just like your favourite cakes and biscuits, your content will go stale after a while if neglected.  It can happen without you realising.  Once day your website is performing pretty well and the next, nothing. Your rankings…

Your Marketing Strategy Is Nothing Without Content

You can’t have a marketing strategy without content, and you can’t have a content strategy without a marketing plan. That’s where many people go wrong. I work on content strategies…

Content Without A Strategy Is Just Words

Creating compelling, high-quality content is essential for the online visibility of your business. It’s great to have a stack of original articles to drip feed to your audience. However, they…

6 Ways To Increase The Trustability Of Your Website

  Yes, I know ‘trustability’ isn’t a word, but for this article, it’s been added to the English lexicon. Over and above a…

Why Isn’t Your Content Marketing Working?

After all the pestering from your management, staff, and online gurus, you decided you needed a content marketing strategy. That’s great. The only problem is you’re not seeing the results you should (or rather…

Content Marketing Doesn’t Have To Be Hard

The daily grind of creating fresh long-form content to keep your readers (and the search engines happy) is a huge task. It can, at times, feel as though you’re scaling…