content marketing

Create Your Own Content Marketing Ideas Generator

    How cool would it be to have a continuous supply of content ideas for your marketing activities? Never again would you have that awful empty head feeling when…

Do You Know Who Your Audience Is?

  How to write content your readers will love One of the most common mistakes I see in marketing content is an apparent disregard for who is going to read…

A Feature Is Not A Benefit

  Not so long ago, I wrote a blog post about features and benefits. I was back on my soapbox again talking about the difference between features and benefits. Just to remind you: A…

Why Writing Copy Is a Lot Like Cycling Up a Mountain

  Having returned after a two week cycling holiday in Gran Canaria, I was reminded of…

Is There Such A Thing As A Single Global Marketing Voice?

  No. I could stop this blog post here, but it probably needs a wee bit…

Why Pain Trumps Features When It Comes To Copywriting

  Selling shouldn’t be painful, but that doesn’t mean you can’t enhance your sell case with a little discomfort. When it comes to…

Stop Littering Your Copy With Playground Taunts

  Why is it, when growing up, someone always has something bigger and better than you? Their toy is better, they’ve seen the latest age 18 release at the cinema…

The Copywriter’s Green Cross Code

  If you’re a similar age to me and grew up in the UK, you’ll probably remember the government’s various public safety films that featured the likes of Tufty Fluffytail, ‘Charley says’, and the Green Cross Code…

Don’t Make People Hunt For Your Content

  You’re good. You know that. Your writing is spot on and full of golden nuggets. You write every post confident that people will flood your site to read it.…