content marketing

The Age of Fake: Why Seeing and Reading Isn’t Believing

  It would seem that nothing is as it appears today. Magazines are regularly being hauled over the coals for…

Why Ignorance and Copywriting Go Hand in Hand

  Why should you go to the trouble of finding a copywriter who can create your content for you when you have a team of people already…

Let’s Face it. You’re Not Unique

How to stand out when you don’t have a USP Every marketer (including me) says you have to highlight your USP (unique selling point) to make your reader understand why he or she should…

Why Your Content Shouldn’t Be Like Your Competitors’

  Before I launch into this particular post, I would just like to say that what I am about to talk about doesn’t happen very often. However,…

Never Underestimate the Comfort of Continuity

  In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you.…

The Definition of Quality Content

  In your business you use content everywhere: editorials, marketing, PR, SEO, social media, website copy, blog posts, brochures, email marketing, newsletters, white papers, video, blah, blah, blah. And yet many of you are still writing it…

What Should You Be Writing About?

  Search engine optimisation is the way to get your website noticed. You know that. But how do you generate the constant stream of high-quality content you need to attract links? Notice what I…

A Quick Guide to Powerful Copywriting

  Creating copy for your marketing that is interesting, relevant and that sells isn’t always as easy as it sounds. You must think about your audience, why you’re writing, what you want to achieve…

Why You Should Never Tell a Copywriter How Long a Project Will Take

  In my experience, most people think that copywriters…