content marketing

6 Ways To Increase The Trustability Of Your Website

  Yes, I know ‘trustability’ isn’t a word, but for this article, it’s been added to the English lexicon. Over and above a…

Why Isn’t Your Content Marketing Working?

After all the pestering from your management, staff, and online gurus, you decided you needed a content marketing strategy. That’s great. The only problem is you’re not seeing the results you should (or rather…

Content Marketing Doesn’t Have To Be Hard

The daily grind of creating fresh long-form content to keep your readers (and the search engines happy) is a huge task. It can, at times, feel as though you’re scaling…

5 Reasons Why Your Writing Sucks

  It’s official; your writing sucks. Your web content fails to attract people, your blogs are instantly forgettable, and your newsletters fall flat on their faces. Or at least they would if they had…

Your Marketing Must Focus On One Idea Only

  “The number of ideas to use in an ad should be odd – and three’s too many.” Timo Everi, Hasan & Partners Helsinki     Working…

5 Successful Types Of Content You Should Be Using

  When it comes to writing your marketing content, I get your thought process goes something like this: I want people to buy…

Do You Have A Content Marketing Strategy?

  Is a content marketing strategy essential? After all, isn’t it just a case of publishing blogs now and then and pushing your products and stuff out through social media?…

Create Your Own Content Marketing Ideas Generator

    How cool would it be to have a continuous supply of content ideas for your marketing activities? Never again would you have that awful empty head feeling when…

Do You Know Who Your Audience Is?

  How to write content your readers will love One of the most common mistakes I see in marketing content is an apparent disregard for who is going to read…

A Feature Is Not A Benefit

  Not so long ago, I wrote a blog post about features and benefits. I was back on my soapbox again talking about the difference between features and benefits. Just to remind you: A…