copywriting

How To Write For Your Market

Before you sit down and start writing, how much thought have you given to the people who will be reading your content? Hopefully, a lot.  The way you write will have a huge impact…

How To Keep Your Copy Tight

Most people (yes, including you) think that writing copy sounds easy.  After all, you’ve been writing practically your whole life. All copywriting is, is creating content that markets your business. What’s the point in…

Scrooge Sucked At Marketing. Don’t Be Like Scrooge

Marketing needs money. Scrooge didn’t like parting with money, hence his marketing sucked. You have a choice: you can be like Scrooge, or if your business is…

Copywriters Should Compete On Quality Not Price

Copywriting is a highly competitive industry.  A quick Google search will identify numerous companies offering writing services, from agencies to freelancers. Some will have oodles of experience; others will be…

How To Bring Your About Page To Life

What is the purpose behind your About Page? Building trust. When doing business in the online world, trust is a tough nut to crack. You don’t get…

Invest In Copywriting And Your Customers Will Invest In You

Yes, I know, another post about professional copywriting being worth its weight in gold.  The fact is that when you…

Why Copywriting Matters (Without The BS)

Copywriting matters because… Come on don’t roll your eyes like that. This isn’t going to be one of those lengthy posts that harps on about the fact that copywriting is an art form. Alternatively,…

Why I Won’t Be Writing A Book On Copywriting

After spending over a decade writing content for clients around the world and mentoring aspiring copywriters, I’m often asked why I haven’t written…

Why Does Professional Copywriting Cost So Much?

I don’t think professional copywriting is expensive. But I would say that, wouldn’t I? Many see it as an optional extra to their business’s marketing strategy, but it’s essential. I…

The Psychology of Copywriting

“Communicate in the same language that your customers’ speak.” That’s always my advice to clients. Most of the time, they trust me and together, we create engaging content that works. Other times, my advice is over-ridden. Despite crafting copy that draws…