copywriting

Copywriting Yoga – Trying a New Perspective

    Namaste. Practising yoga helps calm body and mind; it also enables you to see new perspectives. As you flow through poses, your mind is freed from the hustle…

5 Reasons Why Your Writing Sucks

  It’s official; your writing sucks. Your web content fails to attract people, your blogs are instantly forgettable, and your newsletters fall flat on their faces. Or at least they would if they had…

Your Marketing Must Focus On One Idea Only

  “The number of ideas to use in an ad should be odd – and three’s too many.” Timo Everi, Hasan & Partners Helsinki     Working…

Content Creating – The Number One Mistake You’re Making

  Content creation is a big part of running any business. It doesn’t matter if you’re a one-person band or a multinational corporation,…

Copywriting For Sole Traders

  Copywriting for a sole trader (entrepreneur, or whatever you want to call yourself) can be tricky. Online promotion takes a lot of content in multiple formats, but it also has to be done right. Filling cyberspace with meaningless twaddle isn’t…

Why Don’t You Want To Be Different?

  From an early age, we’re led to believe that being different is a bad thing. Throughout our school journey, we want to fit in with the ‘in’ crowd. We…

Listening – The Copywriter’s Secret Weapon

  A copywriter is probably the best listener you’ll ever come across. It’s the skill that enables them to write amazing content. That’s why, during any client meeting, the copywriter will do more listening…

Copywriting Isn’t About Grammar

  Copywriting isn’t about grammar? Before you shoot me down in flames, hear me out. I know some reading this won’t agree with me. For many, grammar comes before everything else; it’s the most important aspect of written communications; it’s what…

Writing Persuasively – The Easy Way

  The art of writing persuasively is the cornerstone of great marketing. Without it, your words become empty; mere squiggles on a page or screen that hold no meaning. It’s not an easy thing…

How To Focus Your Copywriting

Understanding who you’re talking to When you settle down to start writing your marketing content, who or what are you thinking about? Allowing spurious thoughts to enter your head while writing (such as what’s for tea tonight,…