copywriting

Why I Keep Asking Why? The Tale of the Annoying Copywriter

  Being a copywriter is a lot like being an annoying child. I have a favourite…

This is Why You Shouldn’t Hire a Copywriter

  Have I gone crazy? Quite possibly, but there are actually some circumstances when you shouldn’t hire a copywriter. Before I go into that, I just want…

Human Writer vs. The Machines

  The growth of AI and other automation are threatening the human race – in particular, our jobs. Many believe this is a good thing as it will release people from mundane work and enable them to…

How Reverse Engineering Will Add Power to Your Content

  When designing a new product or service, what’s your first step? You don’t launch into designing your packaging or anything like that…

Benefits Sell; Features Tell

Peeking Behind the Sales Curtain   How many times have you heard that your copy should show and not tell? Even though it’s something you keep hearing, it’s not always something that’s easy to achieve. In fact, you might be of…

The Age of Fake: Why Seeing and Reading Isn’t Believing

  It would seem that nothing is as it appears today. Magazines are regularly being hauled over the coals for…

Why Ignorance and Copywriting Go Hand in Hand

  Why should you go to the trouble of finding a copywriter who can create your content for you when you have a team of people already…

Let’s Face it. You’re Not Unique

How to stand out when you don’t have a USP Every marketer (including me) says you have to highlight your USP (unique selling point) to make your reader understand why he or she should…

There is No Perfect Blog Length – FACT

  ‘What’s the perfect blog length?’ ‘You’ve only written 800 words, but I read something that said it should be at least 2500 words if it is…