copywriting

Google isn’t Killing Your Business, You Are

I wrote and first published this article seven years ago. After a quick update, I think it’s well worth giving it another airing because it is as relevant today as…

What Is The Biggest Mistake Businesses Make?

Marketing – whether content creation, SEO, online or networking – is not and should not be a one-time practice.  To look at the biggest mistake businesses make, I want to…

Why Copywriters Make Great Listeners

Most people think that to be a copywriter you only have to be able to write.  Of course, that’s a big part of the job. But writing isn’t just writing. There’s a lot more to it than…

Top 3 Secrets to Email Marketing Conversion

[This blog was first written in 2010 and revised for today’s situation, namely the lockdown during the COVID-19 pandemic.] The face of business has changed. COVID-19 has forced us all…

For Whom Are You Writing Your Content: Understanding Your Audience

Today, I’m digging an article out from the archives. With most businesses on hold, now’s a good time to review…

Freelancers Are the Nimble Fish That Keep Your Business Running

Freelance workers keep businesses going – FACT.  We are the unsung heroes who are ready to help out in times…

Sheep Make The Worst Marketers and Writers

It’s time to forget about being one of the crowd.  All through your school days being different was tantamount to social suicide.  However, you’re in business now, and things are…

Copywriting: Kirstie Allsopp Leads The Way

This blog is an oldie but a goody. Sally Ormond takes a look at the world of copywriting and why we could all learn a thing or two from Kirstie Allsopp. If you’re looking for…

The Human Face of Copywriting

How do you make your copywriting human? What’s the secret to generating engagement with your readers? Are there any shortcuts that work? Well, here are the answers to those questions and more… This download is my gift…

The Copywriter – Corporate Relationship and Why It’s a Match Made in Heaven

Since starting my copywriting business (many moons ago), my…