copywriting

How Copywriting Works – Launching a New Business

Following on from last week’s case study about training materials, this case study looks at the role of copywriting in the launch of a new business. Case…

Why I Hate Networking Even Though I Run My Own Business

Networking for me is the biggest downside of running my business.  From the early days of…

Is Your Marketing Glass Half Empty or Half Full?

Marketing attitude has a lot to do with how successful your business will be.  Recently, I’ve had quite a bit of work done…

Newsletters As Relationship-building Tools

Recently, I took on a new client who was looking to revamp their newsletter in content and style.  The current version was very difficult to read. There was a whole spectrum of colours going on, with stories dotted here, there, and…

Copywriter Breaks Grammar Rules

I love the English language, its intricacies, foibles and downright daftness at times. However, as a freelance copywriter, I refuse to be bound by and caught by strict grammar rules.  Some rules are meant to be broken, and I have, unashamedly,…

Why Corporates Benefit From Working With Copywriters

The relationship between corporates and copywriters is long established. Specialist writers don’t come cheap, and often they are not needed on a full-time basis. That’s why partnering with a freelance…

Copywriting By Committee Is A Recipe For Disaster

It’s funny, isn’t it? No one wants the job of creating content for your business, and yet, when you get a professional copywriter in to do the…

How To Write For Your Market

Before you sit down and start writing, how much thought have you given to the people who will be reading your content? Hopefully, a lot.  The way you write will have a huge impact…

How To Keep Your Copy Tight

Most people (yes, including you) think that writing copy sounds easy.  After all, you’ve been writing practically your whole life. All copywriting is, is creating content that markets your business. What’s the point in…

Scrooge Sucked At Marketing. Don’t Be Like Scrooge

Marketing needs money. Scrooge didn’t like parting with money, hence his marketing sucked. You have a choice: you can be like Scrooge, or if your business is…