copywriting

Is There Such A Thing As A Single Global Marketing Voice?

  No. I could stop this blog post here, but it probably needs a wee bit…

Why Pain Trumps Features When It Comes To Copywriting

  Selling shouldn’t be painful, but that doesn’t mean you can’t enhance your sell case with a little discomfort. When it comes to…

Copywriting That Dares To Be Different Wins

  As a business, it’s good to be the stripy elephant in the room. Why? Because you have to stand out. What’s the point in looking and sounding like every…

Your Brochure Bombed – Why?

    Balls – you spent a small fortune on your new brochure only to watch it wither and die. No one read it. It didn’t generate a single lead. It did nothing. You decide it was…

Content That Stops The Scanners In Their Tracks

  Scanners are people who read stuff online. They are the ones your content has to convince to buy your product or service – not easy. Most…

Copywriting is Not a Panacea

  If you’re looking for a universal remedy to your marketing woes that will convince everyone that comes into contact with your content that they must buy from you-you won’t find it. Nope, not even professional copywriting…

How to Stop People Saying No

(How a Copywriter Overcomes Your Readers’ Objections)   Marketing your business would be so much easier if your potential clients could not say no. Although there are some people out there that like to…

Why I Keep Asking Why? The Tale of the Annoying Copywriter

  Being a copywriter is a lot like being an annoying child. I have a favourite…

This is Why You Shouldn’t Hire a Copywriter

  Have I gone crazy? Quite possibly, but there are actually some circumstances when you shouldn’t hire a copywriter. Before I go into that, I just want…