copywriting

Freelancers Are the Nimble Fish That Keep Your Business Running

Freelance workers keep businesses going – FACT.  We are the unsung heroes who are ready to help out in times…

Sheep Make The Worst Marketers and Writers

It’s time to forget about being one of the crowd.  All through your school days being different was tantamount to social suicide.  However, you’re in business now, and things are…

Copywriting: Kirstie Allsopp Leads The Way

This blog is an oldie but a goody. Sally Ormond takes a look at the world of copywriting and why we could all learn a thing or two from Kirstie Allsopp. If you’re looking for…

The Human Face of Copywriting

How do you make your copywriting human? What’s the secret to generating engagement with your readers? Are there any shortcuts that work? Well, here are the answers to those questions and more… This download is my gift…

The Copywriter – Corporate Relationship and Why It’s a Match Made in Heaven

Since starting my copywriting business (many moons ago), my…

How Copywriting Works – Launching a New Business

Following on from last week’s case study about training materials, this case study looks at the role of copywriting in the launch of a new business. Case…

Why I Hate Networking Even Though I Run My Own Business

Networking for me is the biggest downside of running my business.  From the early days of…

Is Your Marketing Glass Half Empty or Half Full?

Marketing attitude has a lot to do with how successful your business will be.  Recently, I’ve had quite a bit of work done…

Newsletters As Relationship-building Tools

Recently, I took on a new client who was looking to revamp their newsletter in content and style.  The current version was very difficult to read. There was a whole spectrum of colours going on, with stories dotted here, there, and…

Copywriter Breaks Grammar Rules

I love the English language, its intricacies, foibles and downright daftness at times. However, as a freelance copywriter, I refuse to be bound by and caught by strict grammar rules.  Some rules are meant to be broken, and I have, unashamedly,…