Corporate blogging

Corporates, You Need a Virtual Copywriter. Here’s Why

  Every business needs content and corporates need more than most. Looking beyond your website content, there are also: Brochures Emails Internal communications Whitepapers Reports Articles and…

Never Underestimate the Comfort of Continuity

  In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you.…

Why You Need an Editorial Calendar

  When it comes to your marketing strategy, what’s one of the biggest headaches you face every week or month? I reckon it’s fairly safe to say it’s coming up with new content ideas…

Are White Papers Going The Way of The Dinosaurs?

  “A white paper is an authoritative report or guide informing readers in a concise manner about a complex issue and presenting the…

How to Run a Successful Corporate Blog

    Corporate blogs can be a nightmare. Why? One of the main reasons is that it involves multiple contributors. You might think that’s a good thing because it shares…

How to Get The Most From Your Corporate Video

You did it! After a lot of time and money your corporate video is finally finished. The Board are thrilled with it, but…

Write Blog Posts People Want to Read

Hey, congratulations, your blog is up and running. It looks pretty slick and is easy to navigate my way round, but there’s something missing. Want to know what it is?…

Is Your Corporate Blog Failing?

According to IBM, about 80% of corporate blogs don’t get beyond their fifth post. Really? Is it that hard to run a blog? Actually, no, it isn’t. I’ve been running two for many years now, so how…

Why do Corporate Blogs Fail?

Did you know that 80% of corporate blogs don’t get beyond a fifth post? Who would have guessed that running a blog could be so difficult? Well the reality is that it isn’t difficult to run, so…

Are You Blogging For Your Business Yet?

As an online marketer your search engine optimisation strategy should be led by content and that means blogging. Some love it, some hate it, but regardless of your feelings about…