Archive for 2018

How to Write a Sales Letter That Wins Every Time

OK, let’s start at the beginning. The title of this piece is a wee bit misleading because no single formula…

Copywriting Tests – What’s The Point?

I saw a post about this a couple of weeks ago. In it, a fellow scribe told the story of how he missed out on a copywriting job because he refused to do a…

Blogging – Everything You Ever Wanted To Know About Writing Blog Post

You’ve decided to take the plunge because you know blogging is: Great for…

Why Hire A Copywriter If You’re Going To Change Their Words?

Here’s the scenario: you’ve found a brilliant copywriter to work with you on your website. During…

Direct Response Marketing – The Magic Ingredients

Life would be so much easier if we all have a crystal ball. But we don’t, so we have to rely on good old-fashioned research with a dash of copywriting…

The Psychology of Copywriting

“Communicate in the same language that your customers’ speak.” That’s always my advice to clients. Most of the time, they trust me and together, we create engaging content that works. Other times, my advice is over-ridden. Despite crafting copy that draws…

Write Your Content So It Reflects How People Buy

If you knew what made people buy, writing your marketing content would be a doddle, right? I’m not talking about features versus benefits…

Why Google+ Is Shutting Down

Google+ is shutting down. From its launch, its performance has been disappointing, but that’s not what prompted the decision to close its doors. The reason behind that it a security breach. According to searchenginejournal.com:   During a…

Why Are Your Pay Per Click Campaigns Bombing?

Pay per click seems a great alternative to organic search marketing. For starters, get your campaign right, and your ad will appear at the top of the…

Content Marketing Doesn’t Have To Be Hard

The daily grind of creating fresh long-form content to keep your readers (and the search engines happy) is a huge task. It can, at times, feel as though you’re scaling…