Archive for 2018

Does Your Homepage Hit The Spot?

  How hard can it be to write your home page? It’s just a matter of saying hello to the world and telling them all about your company, right? Wrong. And that’s the problem…

These Four Mistakes Are Killing Your Email Campaigns

  Creating emails sounds as though it should be the most natural thing in the world. You work out what you want to say, you put it…

Why Don’t You Want To Be Different?

  From an early age, we’re led to believe that being different is a bad thing. Throughout our school journey, we want to fit in with the ‘in’ crowd. We…

Listening – The Copywriter’s Secret Weapon

  A copywriter is probably the best listener you’ll ever come across. It’s the skill that enables them to write amazing content. That’s why, during any client meeting, the copywriter will do more listening…

5 Successful Types Of Content You Should Be Using

  When it comes to writing your marketing content, I get your thought process goes something like this: I want people to buy…

Direct Mail: Why You Must Stay Focused

      Direct mail letters, when done right, are not cheap. That doesn’t mean you should abandon the idea of using a professional copywriter and go for the DIY…

Do You Have A Content Marketing Strategy?

  Is a content marketing strategy essential? After all, isn’t it just a case of publishing blogs now and then and pushing your products and stuff out through social media?…

Why You Need A Tone Of Voice Guide And How To Create One

  In the online digital world, your tone of…

Corporate Websites Must Move With The Times

The corporate website is an unwieldy beast. It’s usually crammed with inward-facing content that shouts about the company. The language used is convoluted jargon that’s meaningless. Its maze of pages…

Why It’s A Bad Idea To Write Your Content In-house

Times are tough and you need to keep your costs down, I get that. But it’s important not to lose…