Why I Won’t Be Writing A Book On Copywriting
After spending over a decade writing content for clients around the world and mentoring aspiring copywriters, I’m often asked why I haven’t written…
After spending over a decade writing content for clients around the world and mentoring aspiring copywriters, I’m often asked why I haven’t written…
Am I trying to commit professional suicide? No, just being my usual open and honest self, while having a quiet vent about…
When designing a new product or service, what’s your first step? You don’t launch into designing your packaging or anything like that…
Peeking Behind the Sales Curtain How many times have you heard that your copy should show and not tell? Even though it’s something you keep hearing, it’s not always something that’s easy to achieve. In fact, you might be of…
How to stand out when you don’t have a USP Every marketer (including me) says you have to highlight your USP (unique selling point) to make your reader understand why he or she should…
Websites and SEO (search engine optimisation) go hand…
The simple answer to that question is because it bores the pants off them. Harsh words, but very true. Yes, you may well have spent hours labouring over your article. I’m sure it…
In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you.…