Sally Ormond | Briar Copywriting

Why I Don’t Class Myself as a Copywriting Expert

Am I trying to commit professional suicide? No, just being my usual open and honest self, while having a quiet vent about…

How Reverse Engineering Will Add Power to Your Content

When designing a new product or service, what’s your first step? You don’t launch into designing your packaging or anything like that…

Benefits Sell; Features Tell

Peeking Behind the Sales Curtain How many times have you heard that your copy should show and not tell? Even though it’s something you keep hearing, it’s not always something that’s easy to achieve. In fact, you might be of…

I Want What They’ve Got or Why You Shouldn’t Try to Copy Your Competitors’ Copy

Apart…

Let’s Face it. You’re Not Unique

How to stand out when you don’t have a USP Every marketer (including me) says you have to highlight your USP (unique selling point) to make your reader understand why he or she should…

Why Traffic Isn’t the Be All and End All of Your SEO Strategy

Websites and SEO (search engine optimisation) go hand…

Why Aren’t People Reading Your Content?

The simple answer to that question is because it bores the pants off them. Harsh words, but very true. Yes, you may well have spent hours labouring over your article. I’m sure it…

Why You Don’t Need to Use a Copywriter With Experience in Your Industry to Get Great Copy

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Never Underestimate the Comfort of Continuity

In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you.…

Why Your Sales Letters Aren’t Working

You would think that writing a letter would be easy. Ok, most of today’s communications are electronic, so the art of letter writing is on the wane, but the act of committing your…