copywriter

A Copywriter’s Open Letter To Clients Everywhere

Dear Client,  I felt yesterday’s meeting was very positive, and I loved your enthusiasm for doing things differently.  As discussed, when it comes to making an impact, being brave and…

One Way Your Company Can Become A Great Place to Work

It’s pleasing to see how many companies are striving to be a great place to work. …

Why Every Business Needs a Copywriter

Whether you’re a one-person band, an SME or a corporate giant with a marketing department, you still need a copywriter on hand to help you with your content.  Why? Your people are great; there’s…

The Copywriter – Corporate Relationship and Why It’s a Match Made in Heaven

Since starting my copywriting business (many moons ago), my…

How Important Is Quality in Content Marketing?

Content marketing is a vital part of your marketing strategy, but you don’t need me to tell you that.  You’re either writing your own stuff in-house, or you’re using an…

Article Writing – What’s Your Thinking Behind Your Content Strategy?

The fact that you’re involved in article writing and have a content strategy is fabulous.  It means you understand the…

Subject Matter Experts Should Never Be Allowed To Write Content

Subject matter experts are worth their weight in gold. Without them, companies wouldn’t be able to function.  They are the…

Why I Hate Networking Even Though I Run My Own Business

Networking for me is the biggest downside of running my business.  From the early days of…

Copywriting By Marketing Agency vs Freelance Copywriter

Whom do you get to do your copywriting? – The marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look…

Why Your Website Copywriting Will Differ From Your Other Content

During your initial briefing meeting with your copywriter, you discussed your website copy. You spoke eloquently about your company and…