copywriter

Article Writing – What’s Your Thinking Behind Your Content Strategy?

The fact that you’re involved in article writing and have a content strategy is fabulous.  It means you understand the…

Subject Matter Experts Should Never Be Allowed To Write Content

Subject matter experts are worth their weight in gold. Without them, companies wouldn’t be able to function.  They are the…

Why I Hate Networking Even Though I Run My Own Business

Networking for me is the biggest downside of running my business.  From the early days of…

Copywriting By Marketing Agency vs Freelance Copywriter

Whom do you get to do your copywriting? – The marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look…

Why Your Website Copywriting Will Differ From Your Other Content

During your initial briefing meeting with your copywriter, you discussed your website copy. You spoke eloquently about your company and…

Copywriters Should Compete On Quality Not Price

Copywriting is a highly competitive industry.  A quick Google search will identify numerous companies offering writing services, from agencies to freelancers. Some will have oodles of experience; others will be…

How To Find The Right Copywriter

Finding the right copywriter isn’t an easy task, which is why it shouldn’t be left until the eleventh hour. However, quite often the copywriter is the last team member you think of. The panic…

The Best Copywriting Is Not Born From Experience

Potential clients constantly ask copywriters around the world if they have experience in their industry.  If, as a client, the answer you receive is “yes, actually the majority…

Has Your Content Gone Stale?

Just like your favourite cakes and biscuits, your content will go stale after a while if neglected.  It can happen without you realising.  Once day your website is performing pretty well and the next, nothing. Your rankings…

Why Copywriting Matters (Without The BS)

Copywriting matters because… Come on don’t roll your eyes like that. This isn’t going to be one of those lengthy posts that harps on about the fact that copywriting is an art form. Alternatively,…