copywriter

Give your copywriter time

When working on a marketing project, I can guarantee the last thing you thought of was the copy. Especially if we’re talking about websites and brochures.  I get it all the time. Clients come to me and need content (whether that’s…

How Much Thought Have You Given Your Tone of Voice?

Tone of voice? Isn’t that just a fallacy dreamt up by the marketing industry in an attempt to justify their…

You Don’t Need Experience to Write Fabulous Copy

(In fact, it’s best you don’t have any experience at all) The first question I’m asked by potential clients is how much experience I have writing for…

Why Copywriters Make Great Listeners

Most people think that to be a copywriter you only have to be able to write.  Of course, that’s a big part of the job. But writing isn’t just writing. There’s a lot more to it than…

How To Make Sure Your Content Hits The Spot

Now you’ve decided to get cracking on your content marketing campaign, how’s it going? After a brainstorming session with your team, you have…

A Copywriter’s Open Letter To Clients Everywhere

Dear Client,  I felt yesterday’s meeting was very positive, and I loved your enthusiasm for doing things differently.  As discussed, when it comes to making an impact, being brave and…

One Way Your Company Can Become A Great Place to Work

It’s pleasing to see how many companies are striving to be a great place to work. …

Why Every Business Needs a Copywriter

Whether you’re a one-person band, an SME or a corporate giant with a marketing department, you still need a copywriter on hand to help you with your content.  Why? Your people are great; there’s…

The Copywriter – Corporate Relationship and Why It’s a Match Made in Heaven

Since starting my copywriting business (many moons ago), my…

How Important Is Quality in Content Marketing?

Content marketing is a vital part of your marketing strategy, but you don’t need me to tell you that.  You’re either writing your own stuff in-house, or you’re using an…