Website copywriting

Your Content Must Concentrate On Benefits and Strengths, Not Your Competitors’ Weaknesses

Focusing your content on the benefits your product or service offer is something…

Why Your Website Copywriting Will Differ From Your Other Content

During your initial briefing meeting with your copywriter, you discussed your website copy. You spoke eloquently about your company and…

How To Bring Your About Page To Life

What is the purpose behind your About Page? Building trust. When doing business in the online world, trust is a tough nut to crack. You don’t get…

The Whole Point Of Your Website Copy Is To Sell Your Business

The title of this blog looks ridiculous. You know what your web copy…

Does Your Homepage Hit The Spot?

  How hard can it be to write your home page? It’s just a matter of saying hello to the world and telling them all about your company, right? Wrong. And that’s the problem…

Corporate Websites Must Move With The Times

The corporate website is an unwieldy beast. It’s usually crammed with inward-facing content that shouts about the company. The language used is convoluted jargon that’s meaningless. Its maze of pages…

Why The Marketing Piggy Didn’t Go Weeeee All The Way Home

  Once upon a time, there was an in-house writer who was tasked with writing the…

What Do Your Customers Want From Your Website?

  If you knew what your customers wanted from your website, your life would be so much easier. So how do you know what your customers want?…

Why Your Website’s Content Is Hurting Your Business

  Derek’s got a problem. He’s been a painter and decorator for over a decade. Most of his work comes from word of mouth, but with more…

How To Write Your Home Page

  Nine times out of ten, your Home Page will be the page the majority of your visitors land on. That’s why it’s so important to get it right. Before I ramble on, what…