Website copywriting

How to Be a Boss at Optimising Your Web Copy

I want to make one thing clear from the start: optimising your website copy for the search engines isn’t the…

A Quick Eight-step Guide to Help You Optimise Your Web Copy

[This article was first published in 2010. It’s been updated and adapted to help you achieve…

Why Isn’t Your Website Converting Visitors into Customers?

Your website conversion rate is vital. Your website has one function: to sell.  I don’t want to hear ‘Our website isn’t for ecommerce, so it doesn’t have…

How Empty Is Your Website Copy?

Empty website copy is rife. Your website content should attract, inspire, and persuade readers that your product or services are just what they’ve been looking for.  However, that said, there are far too many…

Brochures And Websites – What’s The Difference?

No, I’ve not gone mad. I am aware that websites and brochures (even e-brochures) are very different things, however I’m not convinced everyone knows the difference.  This is where I…

Your Content Must Concentrate On Benefits and Strengths, Not Your Competitors’ Weaknesses

Focusing your content on the benefits your product or service offer is something…

Why Your Website Copywriting Will Differ From Your Other Content

During your initial briefing meeting with your copywriter, you discussed your website copy. You spoke eloquently about your company and…

How To Bring Your About Page To Life

What is the purpose behind your About Page? Building trust. When doing business in the online world, trust is a tough nut to crack. You don’t get…

The Whole Point Of Your Website Copy Is To Sell Your Business

The title of this blog looks ridiculous. You know what your web copy…

Does Your Homepage Hit The Spot?

  How hard can it be to write your home page? It’s just a matter of saying hello to the world and telling them all about your company, right? Wrong. And that’s the problem…