Brochure copywriting

Brochure Copywriting – What Should It Contain?

Brochure copywriting isn’t any different to any other form of copywriting.  You’re using well-chosen words to engage, persuade, and entertain your readers. However, your brochure must standout as an individual…

Brochures And Websites – What’s The Difference?

No, I’ve not gone mad. I am aware that websites and brochures (even e-brochures) are very different things, however I’m not convinced everyone knows the difference.  This is where I…

Your Brochure Bombed – Why?

    Balls – you spent a small fortune on your new brochure only to watch it wither and die. No one read it. It didn’t generate a single lead. It did nothing. You decide it was…

Corporate Brochures – The Perfect Formula

  Far from being the dinosaur of marketing, the corporate brochure is still a vital part of any company’s marketing strategy. It’s a document that can be handed out at trade shows, or used…

How to Write Sales Copy That’s Invisible

  No, I haven’t been at the cooking sherry, you really can write invisible sales copy. Let me explain. Do you write your own copy? If you do, I’m willing…

Copy + Design = Great Presentation

This blog first appeared on our sister blog, Freelance Copywriter’s Blog   Ask any professional copywriter and they’ll tell you the power of persuasion lies within the copy of any piece of marketing material.…

How to Write a Cracking Corporate Brochure

You’ve spent a long time on your new corporate brochure. I bet you’re really pleased with it, aren’t you? It’s glossy cover makes you want to pick it up and…