Marketing

5 Reasons Why Your Writing Sucks

  It’s official; your writing sucks. Your web content fails to attract people, your blogs are instantly forgettable, and your newsletters fall flat on their faces. Or at least they would if they had…

Your Marketing Must Focus On One Idea Only

  “The number of ideas to use in an ad should be odd – and three’s too many.” Timo Everi, Hasan & Partners Helsinki     Working…

Content Creating – The Number One Mistake You’re Making

  Content creation is a big part of running any business. It doesn’t matter if you’re a one-person band or a multinational corporation,…

Why You Need A Tone Of Voice Guide And How To Create One

  In the online digital world, your tone of…

The Benefit of Print Newsletters Over Email Newsletters

  I get it, everything is going digital so it makes sense to send your newsletters by email. It’s fast and cheap, especially if you have a…

Move Over E-Commerce, It’s Time For C-Commerce

    No, I haven’t been at the gin. C-commerce is all about the connected experience. Your customers no longer want the crude and clunky online sales experience they’ve been…

Why Your Marketing Should Be About The Why And Not The What

  The vast majority of business write website copy that focuses on what…

Are Press Releases Still Relevant?

  Is there still a place for press releases in the 21st century? Our high-tech environment means we can get news 24/7 anywhere and in whatever format we choose. So does that mean you’re wasting your time…

Copywriting is Not a Panacea

  If you’re looking for a universal remedy to your marketing woes that will convince everyone that comes into contact with your content that they must buy from you-you won’t find it. Nope, not even professional copywriting…

5 Ways to Stop Selling and Make An Impact

  Do you want to know what’s turning off your customers? Your insistence on selling to them at every given opportunity. You might…