content creation

Stop Littering Your Copy With Playground Taunts

  Why is it, when growing up, someone always has something bigger and better than you? Their toy is better, they’ve seen the latest age 18 release at the cinema…

The Copywriter’s Green Cross Code

  If you’re a similar age to me and grew up in the UK, you’ll probably remember the government’s various public safety films that featured the likes of Tufty Fluffytail, ‘Charley says’, and the Green Cross Code…

Don’t Make People Hunt For Your Content

  You’re good. You know that. Your writing is spot on and full of golden nuggets. You write every post confident that people will flood your site to read it.…

Why Ignorance and Copywriting Go Hand in Hand

  Why should you go to the trouble of finding a copywriter who can create your content for you when you have a team of people already…

Let’s Face it. You’re Not Unique

How to stand out when you don’t have a USP Every marketer (including me) says you have to highlight your USP (unique selling point) to make your reader understand why he or she should…

Blogging Hell – Generating Ideas

  Every day, before I start client work, I try to write a blog. This has been my routine for the past ten years. Sometimes the ideas flow and, before I know it, another blog is scheduled…

Writing Perfect Content – To Whom Should you be Writing?

  When it comes to creating the perfect message for your brochure, web copy, emails, newsletters, and every other piece…

Your Content is Alienating Your Customers

  I’ve been in the copywriting game for quite a while now, and if there’s one thing I hate, it’s ‘in your face’ marketing content. You know the stuff I mean; all those websites…

Website Content: Why You Need Three Levels of Content – Part 2

  This is part two of the article looking at the different levels…