Brochure copy

Brochure Copywriting – What Should It Contain?

Brochure copywriting isn’t any different to any other form of copywriting.  You’re using well-chosen words to engage, persuade, and entertain your readers. However, your brochure must standout as an individual…

Brochures And Websites – What’s The Difference?

No, I’ve not gone mad. I am aware that websites and brochures (even e-brochures) are very different things, however I’m not convinced everyone knows the difference.  This is where I…

Your Brochure Bombed – Why?

    Balls – you spent a small fortune on your new brochure only to watch it wither and die. No one read it. It didn’t generate a single lead. It did nothing. You decide it was…

Corporate Brochures – The Perfect Formula

  Far from being the dinosaur of marketing, the corporate brochure is still a vital part of any company’s marketing strategy. It’s a document that can be handed out at trade shows, or used…

How to Write a Cracking Corporate Brochure

You’ve spent a long time on your new corporate brochure. I bet you’re really pleased with it, aren’t you? It’s glossy cover makes you want to pick it up and…

Can You Really Afford NOT to Use a Copywriter?

  Yes I know, you’re a start-up business so money’s tight. But, you still need engaging marketing materials and an effective online presence…

Have We Seen The Death of The Brochure?

The brochure – once the main marketing force of many companies, has now become a bit of a dinosaur. With more businesses than ever turning to online…