Copywriting Portfolio
Below is a small selection of our recent copywriting projects. It is updated regularly, so next time you stop by, take a look and see what we've been up to.
If you are looking for a copywriter for a specific industry that isn't shown here, don’t walk on by – ask us to try!
Often copywriters who specialise in a specific area can produce tired and predictable copy. Not because they are bad writers, but simply because they have exhausted every avenue they can find.
A fresh pair of eyes, will spot new and exciting perspectives. As a result you will get brighter, exciting copy that will inspire, motivate and captivate your target audience.
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Cisco
Internal communications are just as important as your marketing materials, that’s why Briar Copywriting Ltd has been commissioned to work with Cisco on an on going basis to provide support with their internal comms. Blogging and staff magazines must convey the messages and ethos of the company clearly and effectively. Plus, with multiple contributors, it’s [...]
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Yellobelly
When Yellobelly, a marketing and design agency, decided to update their website, they knew the tone and personality of the content had to be spot on. They commissioned Briar Copywriting Ltd to develop a suitable voice and tone and then create the fresh content that would bring their agency to life. The process involved [...]
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Fred Olsen Cruise Lines
Following the development of a new website, Fred Olsen Cruise Lines commissioned Briar Copywriting Ltd to write fresh website copy that would reflect the company’s brand image. This long term project involved researching and writing content for their country pages, port and cruise descriptions. Working with the client, we developed a ‘friendly Fred’ [...]
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Working Voices
Following a re-branding exercise, we were approached by the team at Working Voices to write their new website content, copy for their ‘give away’ mailing and sales letter. The copy was to convey the dynamic and vibrant nature of the training they provide their clients around the world. You can see some examples [...]
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BT
As part of our on-going relationship with BT Marketing Solutions, we were tasked with creating an editorial piece about making the internet work for your business, aimed at SMEs. To see the editorial please click here.
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BT
As part of our on-going support to BT Marketing Solutions, we were asked to create content for a landing page, email campaign, banner advert and direct mail piece to promote BT Marketing Solutions’s latest summer promotion. To see the landing page, click here.
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BT
We are currently working with BT Marketing Solutions on a number of web copy, email marketing, editorial and advertising projects. This is one example of the web copy we are producing. BT Web Manager is one of BT’s suite of website products. The copy is designed to highlight the benefits of the product [...]
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Deltatre
This project was an international collaboration with the Dutch design agency, Endespiekermann_ We were commissioned to produce the website copy for the new Deltatre website. Deadlines were tight as the client wanted their new site live before the start of Euro2012, which was achieved. The copy had to reflect the 3 main [...]
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SQC Clinical Trial
SQC Clinical Trial are an independent Clinical Trial company. We were approached to create the content for their new website. This project involved taking a very complex subject and creating copy that was simple, clear and easy to understand. The contebt had to reflect the ethos of the company and their [...]
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Thomson Reuters
Thomson Reuters run a blog called Risk in The Marketplace. As a company, they produce a number of white papers in relation to the products they offer. This project involved serialising a white paper on Solvency II (a new EU directive effecting the insurance industry). The brief was to generate blog posts that would be [...]
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BT Tradespace
BT Tradespace offer small businesses an online outlet for their business. Using advanced SEO and shopping facilities, small businesses can use the service as an extra online presence, or as an ecommerce outlet for their products. We were commissioned to write the content for BT Tradespaces’ micro site and email marketing campaign to launch their [...]
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Cognito Media
We have worked with Cognito Media on several projects. This particular example is typical of the work we undertook for them. Working closely with Cognito and their client, we held a telephone conference interview to gain an insight into how Keva had benefited from SkySparc’s product. This was then structured into a case study to [...]
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Foundation East
Foundation East is a membership organisation that provides small businesses with loans when they have exhausted other avenues. We were commissioned to write a series of case studies to help promote the work they do. This project involved interviewing their clients and then creating case studies that focused on how Foundation East had helped them and [...]
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Stage Technologies
Stage Technologies is a theatrical engineering company that works with clients such as the Royal Opera House, Sydney Theatre, Cirque du Soleil and the X Factor team. Working in conjunction with design company, Origin8, we were commissioned to write their new marketing brochure. The brief was to create a document that focused on the aesthetic [...]
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BT
Working with the Italian design team from Clarity International, we were asked by BT to produce a series of e-shot newsletters to their customers to promote various products. The key to the success of this campaign was to produce an eye-catching design together with succint, powerful copy to convey the key benefits of the service [...]
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Anglia KB
Anglia KB approached us to write their new corporate borchure and website copy. After touring their workshop facilities to gain a better understanding of the bespoke kitchens, bathrooms and furniture they offer, we were commissioned to write their brochure to convey the aesthetic benefits their products offer their clients. In addition to the brochure, we [...]
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Imaginative Traveller
Imaginative Traveller are an adventure travel company. The initial brief was to re-write their online tour descriptions with a view to improving their search engine optimisation. Several hundred tours were worked on over a three month period. After completing this initial project, we were then asked to edit their brochure. To see an example of [...]
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DAP UK Limited
This project involved creating website copywriting to reflect the ethos of DAP UK. It was to highlight the company’s services and encourage readers to get in touch with the client for more information. On top of the web copy, we were also requested to write an awards entry for which the company were listed as [...]
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Newsletter Genie
Working with Newsletter Genie, we write a number of their client’s newsletters. Ranging from recruitment, training and office space, to business coaching, storage warehousing and hospitality, every client requires a different tone and approach to their newsletter. Working closely with them, we produce their newsletter content in a voice appropriate to their business. To view [...]
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SaVVy Club
A number of projects were undertaken for the SaVVy Club. These included website copy, blogs, reviews, event write-ups and articles aimed at raising the company’s profile and therefore, increasing its membership. This particular example is of an article that was written for the Professional Advisor publication. To view a PDF of the article, click here.
