How Not to Explore New Business Opportunities

  Is it just me or has there been an influx on ‘cold’ email enquiries for all businesses recently? Pretty much every morning there’s at least one email from a…

How to Make Your LinkedIn Profile Stand Out

  LinkedIn is serious social media. That is serious in the sense that it’s about business and promoting your strengths and skills rather than telling the world…

5 Simple SEO Tips Overlooked by Bloggers

  You blog because you want to share your knowledge; you also blog because you want to drive traffic to your website and rank highly in the search results. You…

How to Write a Compelling Video Script

  Video is becoming an increasingly popular marketing tool. Whether it’s being used to draw attention to a new product, or an explainer video to give your customer service a…

Are You a LinkedIn Laughing Stock?

A short while ago I wrote a post about how to create a powerful LinkedIn profile. I’m often asked to write profiles for clients who want to project a strong image that’s plain speaking…

How to Make Your Copywriting as Powerful as Apple’s

  Why is Apple so dominant? Because it concentrates on the benefits its customers enjoy when buying its products. Why are benefits so…

A Fool Proof Guide to Proofreading

  Before I launch into this subject I want to say two things – you are human; you will make mistakes. Regardless of whether you’re a professional copywriter or the person in the office…

Tailor Your Content to Reflect How People Buy

  If you knew what made people buy, writing your marketing content would be a doddle, right? I’m not talking about features versus benefits or anything like…

Are You Mobile & Responsive?

It’s happening whether you like it or not. Mobile marketing is the new black and as such, you need to be part of it. Your website has to be responsive (so it can be viewed on any…

How to Tackle Large Copywriting Projects

  To be honest, although the title talks about tackling large copywriting projects, this applies to any project. When faced with a new project brief, it’s tempting to jump straight in and start writing.…