5 Ways to Make Sure Your Copywriting Project Runs Smoothly

  Every organisation needs content. Whether it’s for sales and marketing, internal communications, or public information, content is the driving…

Copywriting 101 – The Art of Listening

  A professional copywriter does several things really well: Writing Researching Listening It’s that last one that I want to look at. On the face of it, listening doesn’t seem…

How to Give a Complete Copywriting Brief

  You are looking for a copywriter to create your website copy because: You don’t have the time You don’t have the skills or knowledge to write effectively for the…

Content Marketing Made Simple

  Let’s start at the beginning and ask what’s content marketing? It’s a way of getting your business found online, building your brand, and giving your customers something for nothing to generate trust. Consistently high quality content will begin to build…

Green Marketing – How to Recycle Your Old Content

  Over the years you’ve amassed some pretty strong content. You have some great blog posts that are still being shared and talked…

How Much is Your Strapline Worth?

  According to the Cambridge Dictionary, a strapline is: “A short, easily remembered phrase used by an organisation so that people will recognise it or its products.” Some of the most famous examples are: Every…

17 Ways a Copywriter Will Help Your Business

  It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the…

How to Find The Most Powerful Benefit Your Product Offers

  You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are…

How to Approach a Copywriter

  In my experience, you usually start looking for a copywriter at the eleventh hour. If it’s a new website, the design is done but there’s no copy. If it’s a brochure, you’re ready to go to print…

The Differences Between In-house Writers and Professional Copywriters

  You have a constant need for content, so what do you do? Muddle along by using in-house writers, who aren’t actually professional writers, but can string…