3 Reasons Why Your Should Embrace Blogging as Part of Your Job

  Your management team’s latest idea for boosting customer engagement is to get…

The Power of You

  You. A simple word that doesn’t get used enough in my opinion. When you use ‘you’ in your marketing it does something magical; it makes the reader believe you are talking to them. That’s a pretty powerful thing to be…

2015 Ranking Factors Survey

Ranking well in the search results would be easy if you had a crystal ball, but I’m guessing you don’t. That’s why mere mortals like you and me have to rely on the opinions of experts. That’s why I wanted to…

Effective Email Marketing Content in 8 Easy Steps

  If your inbox is anything like mine, it attracts oodles of terrible email marketing. From the brightly coloured and badly formatted ones from “SEO experts”, to…

Successful Summertime Marketing

  How do you know when you’ve hit the summertime marketing period? OK, smarty pants, yes the warmer weather is one indication, but here in the UK you can be waiting a long time for it to warm up. I’m thinking more about the…

What is Periscope and Do You Need It?

  According to Periscope’s website, it was inspired because they “…wanted to build the closest thing to teleportation.” In real terms, it is a way of exploring…

Is This The End of Google+?

Smart Insights recently reported on Google’s Bradley Horowitz’s announcement that “we made a few choices that, in hindsight, we’ve needed to rethink. So over the next few months, we’re going to be making some…

Great Spelling Fails – “iHop-gate”

I’ve written several posts about the importance of proofreading and why you should pay attention to your spelling (the link takes you to a selection of articles on the subject), but a recent trip to Florida made me…

A Very Interesting Email Marketing Infographic

  Email marketing is a cheap and quick way to contact your customers. It also appears as though they like it too. In fact, 77% of consumers prefer to receive marketing messages through email? The…

Do You Want An Edit or Copywriting?

  It’s a given that professional copywriting doesn’t come cheap. Why should it? You’re asking someone who has spent many years learning their craft to create original copy for your…