How to Make Your Company a Zebra Among Sheep

  How do you decide on the approach your marketing content will take? Do you look at your business, its ‘personality’, the way…

Creating the Perfect Content Marketing Cocktail

  Content marketing can be a puzzle sometimes. There are so many different forms, how can you be sure you get it right every time? I’ve just got back from a cycling holiday in…

Writing By Numbers Will Ruin Your Reputation

  How long should my content be? That’s the biggest headache most business owners have, in terms of boosting the effectiveness of their website. It’s not something that’s kept me…

Google Local – The Latest News in Google’s Local Ranking Factors

  Google local is a great way to get your business noticed, so it’s important you’re…

Why You Need One Chief and a Cast Iron Copywriting Brief

  Every business needs content. That’s a given. Whether it’s for your website, brochures, newsletters, emails…

Email Subject Lines: Everything You Need to Know to Get Your Emails Opened

  Email marketing is a quick and effective way…

Why You Should Trust Your Copywriter

  Can I ask you something? What’s the point in going to all the time and trouble of finding a great copywriter if you’re going to ignore everything she says or does? There must…

Email Marketing Challenges in 2016 [Infographic]

  Email marketing is an excellent tool for marketers; it’s quick and easy to use – so why are so many getting email marketing wrong? It’s simplicity is its biggest downfall. Anyone can complete…

Why You Need an Editorial Calendar

  When it comes to your marketing strategy, what’s one of the biggest headaches you face every week or month? I reckon it’s fairly safe to say it’s coming up with new content ideas…

What is an Omnichannel Experience and Do You Need One?

  The marketers have been at it again. Over a coffee one morning they created a new buzzword – omnichannel.…