Google isn’t Killing Your Business, You Are

I wrote and first published this article seven years ago. After a quick update, I think it’s well worth giving it another airing because it is as relevant today as…

How Much Thought Have You Given Your Tone of Voice?

Tone of voice? Isn’t that just a fallacy dreamt up by the marketing industry in an attempt to justify their…

You Don’t Need Experience to Write Fabulous Copy

(In fact, it’s best you don’t have any experience at all) The first question I’m asked by potential clients is how much experience I have writing for…

What Is The Biggest Mistake Businesses Make?

Marketing – whether content creation, SEO, online or networking – is not and should not be a one-time practice.  To look at the biggest mistake businesses make, I want to…

When Is a White Paper Not a White Paper?

White papers are a fabulous marketing tool for many businesses. They offer a vehicle through which you can concisely convey complex information. The…

How to Be a Boss at Optimising Your Web Copy

I want to make one thing clear from the start: optimising your website copy for the search engines isn’t the…

Why Copywriters Make Great Listeners

Most people think that to be a copywriter you only have to be able to write.  Of course, that’s a big part of the job. But writing isn’t just writing. There’s a lot more to it than…

Six Reasons Why Quality Is Important in Content Marketing

Now and then you’re going to take stock of your market position.  Why are your competitors outgunning you? Why is your website traffic…

A Quick Eight-step Guide to Help You Optimise Your Web Copy

[This article was first published in 2010. It’s been updated and adapted to help you achieve…

Top 3 Secrets to Email Marketing Conversion

[This blog was first written in 2010 and revised for today’s situation, namely the lockdown during the COVID-19 pandemic.] The face of business has changed. COVID-19 has forced us all…