How To Focus Your Copywriting

Understanding who you’re talking to When you settle down to start writing your marketing content, who or what are you thinking about? Allowing spurious thoughts to enter your head while writing (such as what’s for tea tonight,…

Create Your Own Content Marketing Ideas Generator

    How cool would it be to have a continuous supply of content ideas for your marketing activities? Never again would you have that awful empty head feeling when…

Running A Freelance Business – The Truth They Don’t Want You To Know

  If you’re planning running a freelance business you’ve…

Copywriting Life – Why I’m A Generalist

  One of the first things potential clients want to know is whether I’ve written for their industry before. I sort of get why they want to know, but the…

What Do Copywriters And Annoying Kids Have In Common?

  Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. My kids are all grown…

Why Your Call To Action Is Vital

  Is there a hole in your bucket? No, I haven’t gone mad. The bucket in this instance is your website; the hole is your lack of calls to action.…

Why Are Professionally Written Words Best?

  Words. You use them every day. You send emails to customers, create marketing materials, produce content for your website…the list is endless. How much thought are you giving to the words you use?…

How To Use Keywords In Your Social Media Profiles

    Keywords in your social media profiles – is that a thing? Yes, it is. Why? Well, let me ask you this…

Contractions In Your Marketing Copy – Right or Wrong?

  Should you use contractions in your marketing copy? That is a question that causes divisions. One camp thinks the use of contractions…

The Easy Way To Boost Your Email Marketing Success Rate

  Email marketing is vital for every business. Assuming you’ve got over the GDPR hurdle and are now fully compliant…