Website Content: What’s Important and What’s Not

  Believe it or not, your website is there to sell. In the past, when I’ve worked on website content projects, I have had clients say “we’re not to bothered…

6 Tips to Make Your Newsletters Rock (and a bonus tip)

  As a savvy marketer you’re already sending out a monthly newsletter to your customers. Your…

Freelancing – Dream Job or Worst Nightmare?

  Wouldn’t it be great if you could work freelance? No more 9 to 5, no demanding boss, no more commuting, no more pointless meetings… But hang on, freelancing means…

Every B2B (and B2C) Website Must Have These 10 Features

  As a copywriter, it pains me to say this, but the words on your web page aren’t the be…

How to Avoid Being the Social Pariah of Your Social Media Group

  Social media is full of chat groups and forums. Whether it’s Facebook,…

The 5 Mistakes You’re Making When Writing Your Content

  Come on, writing copy can’t be that hard, right? After all, you’ve read all the advice from the copywriting greats, you keep…

Use Images to Optimise Your Blog’s SEO

  You don’t need me to tell you about why you should be using images in all your blog posts. Just in case you’re unsure it’s because images will entice…

The SEO Mistakes You’re Probably Making

  SEO (search engine optimisation) isn’t an optional exercise if you market your business online. That means it’s something you have to get to grips with and make time for in your hectic schedule.…

Is Plain English Dying in the Workplace?

  This is something I come across more and more when I meet clients. During meetings, the initial plain English is replaced by an incomprehensible babble of nonsensical words and…