Copywriting Yoga – Trying a New Perspective

    Namaste. Practising yoga helps calm body and mind; it also enables you to see new perspectives. As you flow through poses, your mind is freed from the hustle…

5 Reasons Why Your Writing Sucks

  It’s official; your writing sucks. Your web content fails to attract people, your blogs are instantly forgettable, and your newsletters fall flat on their faces. Or at least they would if they had…

11 Google Ranking Factors You Should Know About

  With so much conflicting information on the internet, how can you be sure you get the real deal when it comes to Google’s ranking factors? The…

Your Marketing Must Focus On One Idea Only

  “The number of ideas to use in an ad should be odd – and three’s too many.” Timo Everi, Hasan & Partners Helsinki     Working…

Content Creating – The Number One Mistake You’re Making

  Content creation is a big part of running any business. It doesn’t matter if you’re a one-person band or a multinational corporation,…

Why Your Copywriter Will Give You What You Ask For

  The most important part of any copywriting project is the briefing. This will show your writer what you’re looking…

Copywriting For Sole Traders

  Copywriting for a sole trader (entrepreneur, or whatever you want to call yourself) can be tricky. Online promotion takes a lot of content in multiple formats, but it also has to be done right. Filling cyberspace with meaningless twaddle isn’t…

Go Green With Your Old Content

  Being green is the new black. We’re told to recycle everything, so how about recycling your content? Over the years, you’ll build up a valuable library of content. It contains things like blogs,…

Does Your Homepage Hit The Spot?

  How hard can it be to write your home page? It’s just a matter of saying hello to the world and telling them all about your company, right? Wrong. And that’s the problem…

These Four Mistakes Are Killing Your Email Campaigns

  Creating emails sounds as though it should be the most natural thing in the world. You work out what you want to say, you put it…