The Differences Between In-house Writers and Professional Copywriters

  You have a constant need for content, so what do you do? Muddle along by using in-house writers, who aren’t actually professional writers, but can string…

Why You Shouldn’t Aim to Write Award Winning Content

  That would be a dream come true, wouldn’t it? Content that you create wins an award. Wow. But that thought should never…

Stop Treating Content Like a Poor Cousin

  As a freelance copywriter something has become very plain to me. Over the years I’ve seen it happen time and time again. Without fail, every project follows the same…

The Fundamental Difference Between Blogging and Sales Writing

  A few months ago I was asked to give a presentation on copywriting at a local business forum. The theme was how to create authentic and…

The 4 Mistakes That Are Killing Your Email Campaign

  Creating emails sounds as though it should be the easiest thing in the world. You work out what you want to say,…

The Missing Link In Your Content Strategy

  You might not think it, but you are missing something vital in your content strategy. Over the years you’ve found it increasingly difficult to come up with fresh content…

Why Content, SEO and Social Media Are Stronger Together

  High quality content powers Google. It’s true; you’ve probably read umpteen blogs that tell you that. So does that mean you can…

Why Web Copy Shouldn’t Be a One Hit Wonder

  Steve Brookstein, Sam Bailey, Sam and the Womp, Yolanda Be Cool & DCUP, 3 of a Kind, Rui Da Silva, MARRS… What…

Website Content: What’s Important and What’s Not

  Believe it or not, your website is there to sell. In the past, when I’ve worked on website content projects, I have had clients say “we’re not to bothered…

6 Tips to Make Your Newsletters Rock (and a bonus tip)

  As a savvy marketer you’re already sending out a monthly newsletter to your customers. Your…