How to Create an Explainer Video

Explainer videos are fantastic tools that quickly get across the message about the benefits of your product or service to your audience. Hmm…that sums up this whole post really. But as it’s a bit short,…

Too Many Copywriters Spoil the Copy

  Wow – have you seen the amount of copy needed for your project? As usual management have left it to the last minute, preferring to spend hours and hours refining the colour pallet…

Video Marketing Stats That’ll Make Your Eyes Water

  Yes, you’ve heard it said many times before – video marketing, blah, blah, blah…great for your business, blah, blah, blah. There is a reason for it…

How to Combat the Fear of Being Ripped Off

  At some point in your life you’ve been ripped off. It was either that gizmo you bought from the market that worked…

Using Hashtags the Right Way in Your Marketing Strategy

  A few days ago I headed out on my usual early morning journey to the gym. My companion for this relatively short…

How to Launch a Successful Marketing Campaign [Infographic]

  You’re well into the new year now (well, a couple of weeks) and you’re thinking about projects for the next 12 months. Over the holidays a…

How Does Your Marketing Sound?

  You have a personality. You have a certain way with words. You have catchphrases you use a lot. If you wrote a friend a letter, they’d be able to tell it was from you, even if…

Why You Should Write Your Own Blogs

  This post is mainly aimed at small business owners. Is that you? Do your customers enjoy dealing with your company because of the personal service they receive? Do most…

Why Small Businesses Are Getting Their SEO Wrong

    Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will…

Experience Doesn’t Make The Best Copy

  One of the most frequent questions I’m asked by potential clients is do I have experience in their industry. At this point I have 2 choices: lie and say yes, be honest and…