Copywriter

How To Keep Your Copy Tight

Most people (yes, including you) think that writing copy sounds easy.  After all, you’ve been writing practically your whole life. All copywriting is, is creating content that markets your business. What’s the point in…

Blogging Is Not A Waste Of Time

Business people often fall into one of two categories when it comes to blogging. Those who believe it is a complete waste of time and effort, and those who see…

Copywriting Heros

Now and then we get to meet our heroes. Many people say you shouldn’t because it could burst the bubble you’ve created around them. I managed to do just that a few years ago. There are many excellent copywriters out there. My inspiration and mentor comes in the…

Scrooge Sucked At Marketing. Don’t Be Like Scrooge

Marketing needs money. Scrooge didn’t like parting with money, hence his marketing sucked. You have a choice: you can be like Scrooge, or if your business is…

Why Your Website Copywriting Will Differ From Your Other Content

During your initial briefing meeting with your copywriter, you discussed your website copy. You spoke eloquently about your company and…

Copywriters Should Compete On Quality Not Price

Copywriting is a highly competitive industry.  A quick Google search will identify numerous companies offering writing services, from agencies to freelancers. Some will have oodles of experience; others will be…

Copywriting For Sole Traders

I appreciate that, as a sole trader, you don’t always have the budget for a professional copywriter. However, that doesn’t mean what you need to say isn’t important. That’s why I’m digging this post from the archives. It gives you an…

How To Find The Right Copywriter

Finding the right copywriter isn’t an easy task, which is why it shouldn’t be left until the eleventh hour. However, quite often the copywriter is the last team member you think of. The panic…

How To Bring Your About Page To Life

What is the purpose behind your About Page? Building trust. When doing business in the online world, trust is a tough nut to crack. You don’t get…

The Best Copywriting Is Not Born From Experience

Potential clients constantly ask copywriters around the world if they have experience in their industry.  If, as a client, the answer you receive is “yes, actually the majority…