Copywriter

Benefits Sell; Features Tell

Peeking Behind the Sales Curtain   How many times have you heard that your copy should show and not tell? Even though it’s something you keep hearing, it’s not always something that’s easy to achieve. In fact, you might be of…

The Age of Fake: Why Seeing and Reading Isn’t Believing

  It would seem that nothing is as it appears today. Magazines are regularly being hauled over the coals for…

Copywriting Ramblings and the Power of Random

  Will you indulge me for a moment? For over ten years I have been writing about every aspect of copywriting, marketing and social media I can think of. I’ve…

Why Ignorance and Copywriting Go Hand in Hand

  Why should you go to the trouble of finding a copywriter who can create your content for you when you have a team of people already…

Why Politicians Make Crap Copywriters

  You can’t escape politics these days. Elections are never-ending (rather like the DFS sale), and every news bulletin seems to include a couple of politicians flinging muck at each other. They (the politicians) complain that the…

Let’s Face it. You’re Not Unique

How to stand out when you don’t have a USP Every marketer (including me) says you have to highlight your USP (unique selling point) to make your reader understand why he or she should…

Why Aren’t People Reading Your Content?

  The simple answer to that question is because it bores the pants off them. Harsh words, but very true. Yes, you may well have spent hours labouring over your article. I’m sure it…

Why Your Content Shouldn’t Be Like Your Competitors’

  Before I launch into this particular post, I would just like to say that what I am about to talk about doesn’t happen very often. However,…

The Definition of Quality Content

  In your business you use content everywhere: editorials, marketing, PR, SEO, social media, website copy, blog posts, brochures, email marketing, newsletters, white papers, video, blah, blah, blah. And yet many of you are still writing it…