Copywriter

COVID-19: Business Catastrophe or Business Opportunity?

The end of the world is here. At least that’s what it sounds like according to media reports.  Yes, we are in unprecedented times (yet another phrase that’s become a cliché), but rather than…

A Copywriter’s Open Letter To Clients Everywhere

Dear Client,  I felt yesterday’s meeting was very positive, and I loved your enthusiasm for doing things differently.  As discussed, when it comes to making an impact, being brave and…

Sheep Make The Worst Marketers and Writers

It’s time to forget about being one of the crowd.  All through your school days being different was tantamount to social suicide.  However, you’re in business now, and things are…

Copywriting: Kirstie Allsopp Leads The Way

This blog is an oldie but a goody. Sally Ormond takes a look at the world of copywriting and why we could all learn a thing or two from Kirstie Allsopp. If you’re looking for…

Has ‘technology’ Had Its Day?

Sally Ormond of Briar Copywriting Ltd, discusses the current trend in the overuse of the term ‘technology’ in marketing and poses the question, is this term now going to become a cliché? Far from yearning for a…

Why Every Business Needs a Copywriter

Whether you’re a one-person band, an SME or a corporate giant with a marketing department, you still need a copywriter on hand to help you with your content.  Why? Your people are great; there’s…

The Human Face of Copywriting

How do you make your copywriting human? What’s the secret to generating engagement with your readers? Are there any shortcuts that work? Well, here are the answers to those questions and more… This download is my gift…

The Copywriter – Corporate Relationship and Why It’s a Match Made in Heaven

Since starting my copywriting business (many moons ago), my…

How Copywriting Works – Keeping Up With Content Demands

Keeping up with content demands is an issue all my clients face and no one more than Finastra, a global provider of financial…

Plain English Doesn’t Mean Dumbing Down

Plain English is the only language you should use when creating marketing materials.  That is my mantra, and I stand by it.  Often, when people use a copywriter, they are under the false impression…