Copywriter

Why It’s A Bad Idea To Write Your Content In-house

Times are tough and you need to keep your costs down, I get that. But it’s important not to lose…

Copywriting Isn’t About Grammar

  Copywriting isn’t about grammar? Before you shoot me down in flames, hear me out. I know some reading this won’t agree with me. For many, grammar comes before everything else; it’s the most important aspect of written communications; it’s what…

Writing Persuasively – The Easy Way

  The art of writing persuasively is the cornerstone of great marketing. Without it, your words become empty; mere squiggles on a page or screen that hold no meaning. It’s not an easy thing…

The Price of Copywriting And How To Charge For Your Expertise

  This article is for all copywriters – whether established, starting out, or just thinking about…

Copywriting Life – Why I’m A Generalist

  One of the first things potential clients want to know is whether I’ve written for their industry before. I sort of get why they want to know, but the…

What Do Copywriters And Annoying Kids Have In Common?

  Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. My kids are all grown…

Why Are Professionally Written Words Best?

  Words. You use them every day. You send emails to customers, create marketing materials, produce content for your website…the list is endless. How much thought are you giving to the words you use?…

Contractions In Your Marketing Copy – Right or Wrong?

  Should you use contractions in your marketing copy? That is a question that causes divisions. One camp thinks the use of contractions…

How To Make Your Content Irresistible

  Before I launch into this post about how to make your content irresistible, I want to point out I’m making a few assumptions: You are a fair writer with a good grasp of…

Copywriting Done In-house Can Be Unsanitary And Flamboyant

  Hang on a minute; writing is writing, right? It doesn’t matter what format it takes – advertising, marketing, fiction, and academic – its just words on…