Copywriter

Why Corporates Benefit From Working With Copywriters

The relationship between corporates and copywriters is long established. Specialist writers don’t come cheap, and often they are not needed on a full-time basis. That’s why partnering with a freelance…

How To Write For Your Market

Before you sit down and start writing, how much thought have you given to the people who will be reading your content? Hopefully, a lot.  The way you write will have a huge impact…

How To Keep Your Copy Tight

Most people (yes, including you) think that writing copy sounds easy.  After all, you’ve been writing practically your whole life. All copywriting is, is creating content that markets your business. What’s the point in…

Blogging Is Not A Waste Of Time

Business people often fall into one of two categories when it comes to blogging. Those who believe it is a complete waste of time and effort, and those who see…

Copywriting Heros

Now and then we get to meet our heroes. Many people say you shouldn’t because it could burst the bubble you’ve created around them. I managed to do just that a few years ago. There are many excellent copywriters out there. My inspiration and mentor comes in the…

Scrooge Sucked At Marketing. Don’t Be Like Scrooge

Marketing needs money. Scrooge didn’t like parting with money, hence his marketing sucked. You have a choice: you can be like Scrooge, or if your business is…

Why Your Website Copywriting Will Differ From Your Other Content

During your initial briefing meeting with your copywriter, you discussed your website copy. You spoke eloquently about your company and…

Copywriters Should Compete On Quality Not Price

Copywriting is a highly competitive industry.  A quick Google search will identify numerous companies offering writing services, from agencies to freelancers. Some will have oodles of experience; others will be…

Copywriting For Sole Traders

I appreciate that, as a sole trader, you don’t always have the budget for a professional copywriter. However, that doesn’t mean what you need to say isn’t important. That’s why I’m digging this post from the archives. It gives you an…

How To Find The Right Copywriter

Finding the right copywriter isn’t an easy task, which is why it shouldn’t be left until the eleventh hour. However, quite often the copywriter is the last team member you think of. The panic…