content marketing | Briar Copywriting

How Important Is Quality in Content Marketing?

Content marketing is a vital part of your marketing strategy, but you don’t need me to tell you that. You’re either writing your own stuff in-house, or you’re using an…

Blogging Is Not A Waste Of Time

Business people often fall into one of two categories when it comes to blogging. Those who believe it is a complete waste of time and effort, and those who see…

Content Without A Strategy Is Just Words

Creating compelling, high-quality content is essential for the online visibility of your business. It’s great to have a stack of original articles to drip feed to your audience. However, they…

Joining The Dots Marketing

Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing a dot-to-dot. A lot of companies produce content;…

Why Isn’t Your Content Marketing Working?

After all the pestering from your management, staff, and online gurus, you decided you needed a content marketing strategy. That’s great. The only problem is you’re not seeing the results you should (or rather…

Content Marketing Doesn’t Have To Be Hard

The daily grind of creating fresh long-form content to keep your readers (and the search engines happy) is a huge task. It can, at times, feel as though you’re scaling…

Create Your Own Content Marketing Ideas Generator

How cool would it be to have a continuous supply of content ideas for your marketing activities? Never again would you have that awful empty head feeling when…

How To Make Your Content Irresistible

Before I launch into this post about how to make your content irresistible, I want to point out I’m making a few assumptions: You are a fair writer with a good grasp of…

The Copywriter’s Green Cross Code

If you’re a similar age to me and grew up in the UK, you’ll probably remember the government’s various public safety films that featured the likes of Tufty Fluffytail, ‘Charley says’, and the Green Cross Code…

Don’t Make People Hunt For Your Content

You’re good. You know that. Your writing is spot on and full of golden nuggets. You write every post confident that people will flood your site to read it.…