Marketing

Google isn’t Killing Your Business, You Are

I wrote and first published this article seven years ago. After a quick update, I think it’s well worth giving it another airing because it is as relevant today as…

What Is The Biggest Mistake Businesses Make?

Marketing – whether content creation, SEO, online or networking – is not and should not be a one-time practice.  To look at the biggest mistake businesses make, I want to…

Should You Invest in Email Marketing or Sales Letters?

Email marketing was all the rage a few years ago. It heralded the start of a revolution in marketing. It was cheap, fast,…

Why Isn’t Your Website Converting Visitors into Customers?

Your website conversion rate is vital. Your website has one function: to sell.  I don’t want to hear ‘Our website isn’t for ecommerce, so it doesn’t have…

Copywriting By Marketing Agency vs Freelance Copywriter

Whom do you get to do your copywriting? – The marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look…

Marketing: Expectations vs Reality in relation to copywriting and content

Are your marketing expectations realistic? Whether you’re running an established company or dipping your toes into the business world for…

Is Your Marketing Glass Half Empty or Half Full?

Marketing attitude has a lot to do with how successful your business will be.  Recently, I’ve had quite a bit of work done…

Plain English Doesn’t Mean Dumbing Down

Plain English is the only language you should use when creating marketing materials.  That is my mantra, and I stand by it.  Often, when people use a copywriter, they are under the false impression…

Copywriting That’s Different Wins Every Time

What is the biggest mistake my copywriting clients make? Asking for their content to be “just like their industry norm.” No, no, no, no, no. The whole point of your website (brochure, or whatever…

Why Calls To Action Are Vital

I was taking a look back through some of my old blog posts the other day and came across this one. The good old call to action is often overlooked. Some don’t want to…