Marketing

This Is What Your Online Shopper Really Want

Second-guessing what you online shoppers want is a dangerous game. Get it wrong, and they’ll leave in their droves. I found this fantastic infographic on MarketingProfs. It’s…

Move Over E-Commerce, It’s Time For C-Commerce

    No, I haven’t been at the gin. C-commerce is all about the connected experience. Your customers no longer want the crude and clunky online sales experience they’ve been…

Why Your Marketing Should Be About The Why And Not The What

  The vast majority of business write website copy that focuses on what…

How to Stop People Saying No

(How a Copywriter Overcomes Your Readers’ Objections)   Marketing your business would be so much easier if your potential clients could not say no. Although there are some people out there that like to…

Why I Keep Asking Why? The Tale of the Annoying Copywriter

  Being a copywriter is a lot like being an annoying child. I have a favourite…

5 Ways to Stop Selling and Make An Impact

  Do you want to know what’s turning off your customers? Your insistence on selling to them at every given opportunity. You might…

The Age of Fake: Why Seeing and Reading Isn’t Believing

  It would seem that nothing is as it appears today. Magazines are regularly being hauled over the coals for…

Why Politicians Make Crap Copywriters

  You can’t escape politics these days. Elections are never-ending (rather like the DFS sale), and every news bulletin seems to include a couple of politicians flinging muck at each other. They (the politicians) complain that the…