Marketing

Why Calls To Action Are Vital

I was taking a look back through some of my old blog posts the other day and came across this one. The good old call to action is often overlooked. Some don’t want to…

Scrooge Sucked At Marketing. Don’t Be Like Scrooge

Marketing needs money. Scrooge didn’t like parting with money, hence his marketing sucked. You have a choice: you can be like Scrooge, or if your business is…

How To Create A Winning Offer

Let’s face it, you can have the hottest copy this side of the sun, but if your offer is crap no one will buy. It’s easy to blame a lack of sales on your…

Your Marketing Strategy Is Nothing Without Content

You can’t have a marketing strategy without content, and you can’t have a content strategy without a marketing plan. That’s where many people go wrong. I work on content strategies…

Take Responsibility For Your Marketing Strategy

If you’re lucky enough to have enough of a budget to secure professional help for your marketing, it doesn’t mean you can pass the buck when things go wrong. Of course, I’m not referring…

Be Different With Your Marketing And Stand Out

A few years ago I wrote a blog about daring to be different. It’s something you know you should be, but it takes a brave soul to…

Your Emails Are Offending Potential Customers

When GDPR arrived, it should have signalled the end of unsolicited emails, or at least that’s what I thought. Judging by the ones I receive on a daily basis, this isn’t the case because…

Joining The Dots Marketing

Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing a dot-to-dot. A lot of companies produce content;…

This Is What Your Online Shopper Really Want

Second-guessing what you online shoppers want is a dangerous game. Get it wrong, and they’ll leave in their droves. I found this fantastic infographic on MarketingProfs. It’s…

Move Over E-Commerce, It’s Time For C-Commerce

    No, I haven’t been at the gin. C-commerce is all about the connected experience. Your customers no longer want the crude and clunky online sales experience they’ve been…