Direct mail

Direct Mail Sales Letters Rock (if you get them right)

In my previous two posts, I started looking at whether email marketing has had its day, and then how to…

Should You Invest in Email Marketing or Sales Letters?

Email marketing was all the rage a few years ago. It heralded the start of a revolution in marketing. It was cheap, fast,…

Direct Response Marketing – How to Create a Successful Sales Letter

Believe it or not, direct mail is still a valuable sales tool.  You would have thought,…

How to Write a Sales Letter That Wins Every Time

OK, let’s start at the beginning. The title of this piece is a wee bit misleading because no single formula…

Direct Response Marketing – The Magic Ingredients

Life would be so much easier if we all have a crystal ball. But we don’t, so we have to rely on good old-fashioned research with a dash of copywriting…

Direct Mail: Why You Must Stay Focused

      Direct mail letters, when done right, are not cheap. That doesn’t mean you should abandon the idea of using a professional copywriter and go for the DIY…

Why Your Sales Letters Aren’t Working

  You would think that writing a letter would be easy. Ok, most of today’s communications are electronic, so the art of letter writing is on the wane, but the act of committing your…

Sales Letters – Finding the Perfect Recipe

  There is no real mystery about how to create a compelling sales letter. The approach you use will depend on the aim of the letter, the audience you’re addressing…

17 Ways a Copywriter Will Help Your Business

  It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the…

Sales Letters That Sell

Sales letters have been around for a long time. The way they are constructed has changed very little and, being an off line form of marketing will remain that way. That said there are a lot of really bad sales letters…