Archive for 2019

Copywriting Isn’t Just Writing

Copywriters (most of them) don’t just write. They are multitalented, creative individuals who don’t only produce superb content, but also other valuable expertise.   Let me explain.  Creativity is more than writing One of my recent projects involved working with a global…

Experienced Copywriters Need Not Apply

“Are you an experienced copywriter in our industry?” “Have you written for our type of company before?” Those are the two questions potential clients always ask.  Let me ask you something – why do I need experience…

How Empty Is Your Website Copy?

Empty website copy is rife. Your website content should attract, inspire, and persuade readers that your product or services are just what they’ve been looking for.  However, that said, there are far too many…

When Is A Commercial Writer Not A Commercial Writer?

How to avoid confusion with your marketing The term commercial writer is synonymous with business writer and copywriter. It’s just one that you…

Brochure Copywriting – What Should It Contain?

Brochure copywriting isn’t any different to any other form of copywriting.  You’re using well-chosen words to engage, persuade, and entertain your readers. However, your brochure must standout as an individual…

Why Corporates Benefit From Working With Copywriters

The relationship between corporates and copywriters is long established. Specialist writers don’t come cheap, and often they are not needed on a full-time basis. That’s why partnering with a freelance…

Brochures And Websites – What’s The Difference?

No, I’ve not gone mad. I am aware that websites and brochures (even e-brochures) are very different things, however I’m not convinced everyone knows the difference.  This is where I…

Copywriting By Committee Is A Recipe For Disaster

It’s funny, isn’t it? No one wants the job of creating content for your business, and yet, when you get a professional copywriter in to do the…

Freelancers Who Work From Home Are Professional

Years ago, I attended a course during which I was told I should never call myself a freelancer because it devalues what I do.  I ignored that advice, because I…

Your Content Must Concentrate On Benefits and Strengths, Not Your Competitors’ Weaknesses

Focusing your content on the benefits your product or service offer is something…