Freelance copywriting

Why Corporates Benefit From Working With Copywriters

The relationship between corporates and copywriters is long established. Specialist writers don’t come cheap, and often they are not needed on a full-time basis. That’s why partnering with a freelance…

Freelancers Who Work From Home Are Professional

Years ago, I attended a course during which I was told I should never call myself a freelancer because it devalues what I do.  I ignored that advice, because I…

Copywriting For Sole Traders

I appreciate that, as a sole trader, you don’t always have the budget for a professional copywriter. However, that doesn’t mean what you need to say isn’t important. That’s why I’m digging this post from the archives. It gives you an…

Do You Need A Freelance Copywriter?

Your company needs loads of copy. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is…

Running A Freelance Business – The Truth They Don’t Want You To Know

  If you’re planning running a freelance business you’ve…

Copywriting Life – Why I’m A Generalist

  One of the first things potential clients want to know is whether I’ve written for their industry before. I sort of get why they want to know, but the…

How Much Is Professional Copy Worth To You?

  Picture this. Your business is growing, and with it, it’s demand for high-quality content. You have a new website that needs copy, brochures, articles, case studies…

Corporates And Copywriters – Why It’s A Match Made In Heaven

  Corporates need content but usually, don’t have the human resources (or specific skills) to keep…

Copywriting Done In-house Can Be Unsanitary And Flamboyant

  Hang on a minute; writing is writing, right? It doesn’t matter what format it takes – advertising, marketing, fiction, and academic – its just words on…

How To Hire A Copywriter

  Hiring a copywriter – or rather the right copywriter for you – can be a lengthy process. Not only do you want to be sure the person you’ve found has the right skills (i.e. is a…