Freelance copywriting

How Freelance Copywriters Get the Best from Their Interviewees

A big part of the freelancer copywriter’s workload is research. That could mean hours scouring the Internet, reading journals and magazines, or interviewing…

Copywriting By Marketing Agency vs Freelance Copywriter

Whom do you get to do your copywriting? – The marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look…

Why Corporates Benefit From Working With Copywriters

The relationship between corporates and copywriters is long established. Specialist writers don’t come cheap, and often they are not needed on a full-time basis. That’s why partnering with a freelance…

Freelancers Who Work From Home Are Professional

Years ago, I attended a course during which I was told I should never call myself a freelancer because it devalues what I do.  I ignored that advice, because I…

Copywriting For Sole Traders

I appreciate that, as a sole trader, you don’t always have the budget for a professional copywriter. However, that doesn’t mean what you need to say isn’t important. That’s why I’m digging this post from the archives. It gives you an…

Do You Need A Freelance Copywriter?

Your company needs loads of copy. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is…

Running A Freelance Business – The Truth They Don’t Want You To Know

  If you’re planning running a freelance business you’ve…

Copywriting Life – Why I’m A Generalist

  One of the first things potential clients want to know is whether I’ve written for their industry before. I sort of get why they want to know, but the…

How Much Is Professional Copy Worth To You?

  Picture this. Your business is growing, and with it, it’s demand for high-quality content. You have a new website that needs copy, brochures, articles, case studies…

Corporates And Copywriters – Why It’s A Match Made In Heaven

  Corporates need content but usually, don’t have the human resources (or specific skills) to keep…