Article Marketing

When Is a White Paper Not a White Paper?

White papers are a fabulous marketing tool for many businesses. They offer a vehicle through which you can concisely convey complex information. The…

For Whom Are You Writing Your Content: Understanding Your Audience

Today, I’m digging an article out from the archives. With most businesses on hold, now’s a good time to review…

Article Writing – What’s Your Thinking Behind Your Content Strategy?

The fact that you’re involved in article writing and have a content strategy is fabulous.  It means you understand the…

Why Aren’t People Reading Your Content?

  The simple answer to that question is because it bores the pants off them. Harsh words, but very true. Yes, you may well have spent hours labouring over your article. I’m sure it…

How Are You Going To Write That Article?

  Promotion is vital for your business and now and then you’ll be presented with a fantastic opportunity to get your name ‘out there’. How? By being…

Why Quality Counts in Content Marketing

As Google constantly changes its algorithms, quality content is now more important than ever. But if you outsource your content needs quality content doesn’t come cheap, but don’t let financial matters cloud your judgement…

Writing Articles for a Human Audience

Content marketing – it’s what makes the internet go round. Everyone knows that, as an online marketer, you have to ‘own’ as much of the web as possible to make sure your customers find…

Connecting Through Online Marketing

  Content marketing online, gives you the power to educate, communicate, influence people and attract a continuous stream of potential customers. But you must have a strategy. Jumping in without thinking rarely works. You must be realistic and understand that results…

How to Write Great Headlines for Articles

  Your headline is the make or break of your article. If it doesn’t immediately grab attention, a reader is unlikely to read your article  – regardless of how many…

How To Keep Your Readers’ Attention

    Getting someone to find your website is one thing. Encouraging them to read your content while they are there is something entirely different. If you market your business online you probably spend…