Social networking

Using Keywords in Your Social Media Profiles

  Really? Keywords in your social media profiles? But keywords are just for websites and stuff, aren’t they? Well, let me ask you this – why do you use keywords…

Off-page SEO Isn’t Just Link Building

  In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for…

You Suck at Social Media

  You jumped on the bandwagon. Your competitors dived into social media so you thought you’d better do the same. Without thinking you created a Facebook business page. Then you dabbled in Twitter, Instagram, and Google +.…

How to Avoid Being the Social Pariah of Your Social Media Group

  Social media is full of chat groups and forums. Whether it’s Facebook,…

Is Google+ a Waste of Time?

  Should you really be using G+ as part of your marketing strategy, or is it a complete waste of time. Before we explore that further, let’s take a look at its evolution: It…

Using Hashtags the Right Way in Your Marketing Strategy

  A few days ago I headed out on my usual early morning journey to the gym. My companion for this relatively short…

How to Create a Powerful Online Profile

  Being loud and proud is what online marketing is all about. It’s never been easier to reach out to your customers as it is today. With the millions of…

Social Media is About Connecting Not Selling

  I’m sure I’ve probably touched on this subject before, but considering the approaches I get through social media it needs to be said again. Social media is for connecting.…

There’s No Such Thing As Social Selling

  Marketers love buzz words. Every so often they’ll come up with another doozy that makes them sound knowledgeable, but that in reality is just another catch phrase. It gets…

Is This The End of Google+?

Smart Insights recently reported on Google’s Bradley Horowitz’s announcement that “we made a few choices that, in hindsight, we’ve needed to rethink. So over the next few months, we’re going to be making some…