Conversion rate

How To Get Your Website Converting Visitors Into Sales

This week, I’m bringing you a blast from the past. I wrote this blog many moons ago, but it’s still highly relevant today.…

Why Calls To Action Are Vital

I was taking a look back through some of my old blog posts the other day and came across this one. The good old call to action is often overlooked. Some don’t want to…

The #1 Reason Why Your Website’s Not Converting Visitors Into Customers

  How’s your website performing? I’m not talking about its load time or looks, but how…

How to Make Your Copywriting Persuasive

  If your content doesn’t persuade your reader to do something, it’s a complete waste of space. Harsh but true. The internet is full of articles that take up space. They don’t offer the…

Time-limited Offers Will Strengthen Your Copy

  How many times have you hesitated when considering buying something? Although you make decisions all day long, they are always harder to make when they result in you parting with your hard-earned cash.…

How to Measure The Effectiveness of Your Content Marketing

  Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content…

How to Combat the Fear of Being Ripped Off

  At some point in your life you’ve been ripped off. It was either that gizmo you bought from the market that worked…

3 Ways to Boost Sales on Your E-Commerce Site

    Do you sell exclusively through your website? It’s tough selling to people you don’t get to meet, isn’t it? If they…

Do Your Values Match Your Website?

  As a company owner, you love to shout about the values you hold dear. You tell your website readers that you value your customers, go out of your way to provide the level…

How to Write Copy That Stops The Scanners

    Who are the scanners? They are people like you and me that read stuff on the web. Selling face-to-face is easy. Your potential customer is…