Content creation

Why Pain Trumps Features When It Comes To Copywriting

  Selling shouldn’t be painful, but that doesn’t mean you can’t enhance your sell case with a little discomfort. When it comes to…

Stop Littering Your Copy With Playground Taunts

  Why is it, when growing up, someone always has something bigger and better than you? Their toy is better, they’ve seen the latest age 18 release at the cinema…

The Copywriter’s Green Cross Code

  If you’re a similar age to me and grew up in the UK, you’ll probably remember the government’s various public safety films that featured the likes of Tufty Fluffytail, ‘Charley says’, and the Green Cross Code…

Don’t Make People Hunt For Your Content

  You’re good. You know that. Your writing is spot on and full of golden nuggets. You write every post confident that people will flood your site to read it.…

Content That Stops The Scanners In Their Tracks

  Scanners are people who read stuff online. They are the ones your content has to convince to buy your product or service – not easy. Most…

Why Haven’t The Principles of Copywriting Changed?

  Internet marketing and all its associated skills change faster than a cheetah on roller skates (couldn’t find an image of that anywhere). New technologies force web designers to adopt…

Creating Content – Who Are You Taking To?

  Consumers are drowning in a flood of content. Everywhere you look, someone is writing an article about something or other. Some are great and well worth…

5 Ways to Stop Selling and Make An Impact

  Do you want to know what’s turning off your customers? Your insistence on selling to them at every given opportunity. You might…

Please, Please Read My Content

  Do you get the feeling that you’re writing to an empty room? Despite spending hours crafting your blog posts, no one seems to be reading them.   You’ve spent ages researching and compiling a list of…