Content creation

Copywriting Isn’t Just Writing

Copywriters (most of them) don’t just write. They are multitalented, creative individuals who don’t only produce superb content, but also other valuable expertise.   Let me explain.  Creativity is more than writing One of my recent projects involved working with a global…

Copywriting By Committee Is A Recipe For Disaster

It’s funny, isn’t it? No one wants the job of creating content for your business, and yet, when you get a professional copywriter in to do the…

How To Keep Your Copy Tight

Most people (yes, including you) think that writing copy sounds easy.  After all, you’ve been writing practically your whole life. All copywriting is, is creating content that markets your business. What’s the point in…

Blogging Is Not A Waste Of Time

Business people often fall into one of two categories when it comes to blogging. Those who believe it is a complete waste of time and effort, and those who see…

Has Your Content Gone Stale?

Just like your favourite cakes and biscuits, your content will go stale after a while if neglected.  It can happen without you realising.  Once day your website is performing pretty well and the next, nothing. Your rankings…

Your Marketing Strategy Is Nothing Without Content

You can’t have a marketing strategy without content, and you can’t have a content strategy without a marketing plan. That’s where many people go wrong. I work on content strategies…

Write Your Content So It Reflects How People Buy

If you knew what made people buy, writing your marketing content would be a doddle, right? I’m not talking about features versus benefits…

Content Marketing Doesn’t Have To Be Hard

The daily grind of creating fresh long-form content to keep your readers (and the search engines happy) is a huge task. It can, at times, feel as though you’re scaling…

5 Reasons Why Your Writing Sucks

  It’s official; your writing sucks. Your web content fails to attract people, your blogs are instantly forgettable, and your newsletters fall flat on their faces. Or at least they would if they had…

Your Marketing Must Focus On One Idea Only

  “The number of ideas to use in an ad should be odd – and three’s too many.” Timo Everi, Hasan & Partners Helsinki     Working…