Content creation

Give your copywriter time

When working on a marketing project, I can guarantee the last thing you thought of was the copy. Especially if we’re talking about websites and brochures.  I get it all the time. Clients come to me and need content (whether that’s…

How To Make Sure Your Content Hits The Spot

Now you’ve decided to get cracking on your content marketing campaign, how’s it going? After a brainstorming session with your team, you have…

For Whom Are You Writing Your Content: Understanding Your Audience

Today, I’m digging an article out from the archives. With most businesses on hold, now’s a good time to review…

Sheep Make The Worst Marketers and Writers

It’s time to forget about being one of the crowd.  All through your school days being different was tantamount to social suicide.  However, you’re in business now, and things are…

How Freelance Copywriters Get the Best from Their Interviewees

A big part of the freelancer copywriter’s workload is research. That could mean hours scouring the Internet, reading journals and magazines, or interviewing…

Subject Matter Experts Should Never Be Allowed To Write Content

Subject matter experts are worth their weight in gold. Without them, companies wouldn’t be able to function.  They are the…

Copywriting Isn’t Just Writing

Copywriters (most of them) don’t just write. They are multitalented, creative individuals who don’t only produce superb content, but also other valuable expertise.   Let me explain.  Creativity is more than writing One of my recent projects involved working with a global…

Copywriting By Committee Is A Recipe For Disaster

It’s funny, isn’t it? No one wants the job of creating content for your business, and yet, when you get a professional copywriter in to do the…

How To Keep Your Copy Tight

Most people (yes, including you) think that writing copy sounds easy.  After all, you’ve been writing practically your whole life. All copywriting is, is creating content that markets your business. What’s the point in…

Blogging Is Not A Waste Of Time

Business people often fall into one of two categories when it comes to blogging. Those who believe it is a complete waste of time and effort, and those who see…