Posts by Sally Ormond

What Do You Do When Your Freelance Work Dries Up?

The COVID pandemic is hitting freelancers hard. Either their work has dried up completely, or their clients are driving them…

How To Brief A Copywriter

The way you brief your copywriter will determine the success of your project. No, really, it will. Get the brief wrong, and the end result will be completely different from what you were expecting. And it won’t…

Give Your Subject Matter Experts a Break and Hire a Copywriter

Back in February, I write an article about why every business needs a copywriter.  In my list…

Does Google Discover Spell the End for Your Content Strategy?

Google Discover is the search engine giant’s matching algorithm. Google says you can’t optimise your content for Discover in the…

Give your copywriter time

When working on a marketing project, I can guarantee the last thing you thought of was the copy. Especially if we’re talking about websites and brochures.  I get it all the time. Clients come to me and need content (whether that’s…

Google isn’t Killing Your Business, You Are

I wrote and first published this article seven years ago. After a quick update, I think it’s well worth giving it another airing because it is as relevant today as…

How Much Thought Have You Given Your Tone of Voice?

Tone of voice? Isn’t that just a fallacy dreamt up by the marketing industry in an attempt to justify their…

You Don’t Need Experience to Write Fabulous Copy

(In fact, it’s best you don’t have any experience at all) The first question I’m asked by potential clients is how much experience I have writing for…

What Is The Biggest Mistake Businesses Make?

Marketing – whether content creation, SEO, online or networking – is not and should not be a one-time practice.  To look at the biggest mistake businesses make, I want to…

When Is a White Paper Not a White Paper?

White papers are a fabulous marketing tool for many businesses. They offer a vehicle through which you can concisely convey complex information. The…