Posts by Sally Ormond

Why A Copywriting Budget Is A Must

Copywriting is at the heart of all businesses. Every business, regardless of its size and sector, needs content. It needs website copy, newsletter content, brochure copy, case studies, reports, white…

Do You Need A Freelance Copywriter?

Your company needs loads of copy. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is…

Why I Won’t Be Writing A Book On Copywriting

After spending over a decade writing content for clients around the world and mentoring aspiring copywriters, I’m often asked why I haven’t written…

Content Without A Strategy Is Just Words

Creating compelling, high-quality content is essential for the online visibility of your business. It’s great to have a stack of original articles to drip feed to your audience. However, they…

Be Different With Your Marketing And Stand Out

A few years ago I wrote a blog about daring to be different. It’s something you know you should be, but it takes a brave soul to…

Your Emails Are Offending Potential Customers

When GDPR arrived, it should have signalled the end of unsolicited emails, or at least that’s what I thought. Judging by the ones I receive on a daily basis, this isn’t the case because…

Why Does Professional Copywriting Cost So Much?

I don’t think professional copywriting is expensive. But I would say that, wouldn’t I? Many see it as an optional extra to their business’s marketing strategy, but it’s essential. I…

Writing A Sales Letter – Tips From Legendary Copywriters

Sales letters remain a common form of marketing. However, they are also the trickiest to write. Understanding the art behind them and the…

Joining The Dots Marketing

Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing a dot-to-dot. A lot of companies produce content;…

Help! I Have No Idea What To Write About

If you’ve been blogging for a while, it happens. You can ride the crest of a wave for months. Blog topics fly at…