Posts by Sally Ormond

Has ‘technology’ Had Its Day?

Sally Ormond of Briar Copywriting Ltd, discusses the current trend in the overuse of the term ‘technology’ in marketing and poses the question, is this term now going to become a cliché? Far from yearning for a…

Why Every Business Needs a Copywriter

Whether you’re a one-person band, an SME or a corporate giant with a marketing department, you still need a copywriter on hand to help you with your content.  Why? Your people are great; there’s…

We Need To Talk About Email Marketing

Email marketing is a subject that I have covered a lot in the past. However, my words of wisdom appear to have fallen on deaf ears.  Over the past few…

The Perfect Press Release Template

Press releases are still relevant to your marketing. All too often, they are used as marketing tools rather than a news outlet. Below is a template I have created to guide you through your press release creation.…

The Human Face of Copywriting

How do you make your copywriting human? What’s the secret to generating engagement with your readers? Are there any shortcuts that work? Well, here are the answers to those questions and more… This download is my gift…

The Copywriter – Corporate Relationship and Why It’s a Match Made in Heaven

Since starting my copywriting business (many moons ago), my…

SEO Copywriting Has Changed Not Died

For many years now, businesses have turned to their trusted copywriterto create their website copy.  Why? Because they knew that the way their content was written would have an effect on their search rankings, in…

How To Get Your Website Converting Visitors Into Sales

This week, I’m bringing you a blast from the past. I wrote this blog many moons ago, but it’s still highly relevant today.…

Direct Mail Sales Letters Rock (if you get them right)

In my previous two posts, I started looking at whether email marketing has had its day, and then how to…

Email Marketing – Do It Right Or Don’t Do It At All

In my last post, I asked the question – has email marketing had its…