Website copywriting

SEO Copywriting Has Changed Not Died

For many years now, businesses have turned to their trusted copywriterto create their website copy.  Why? Because they knew that the way their content was written would have an effect on their search rankings, in…

How Empty Is Your Website Copy?

Empty website copy is rife. Your website content should attract, inspire, and persuade readers that your product or services are just what they’ve been looking for.  However, that said, there are far too many…

The Whole Point Of Your Website Copy Is To Sell Your Business

The title of this blog looks ridiculous. You know what your web copy…

Does Your Homepage Hit The Spot?

  How hard can it be to write your home page? It’s just a matter of saying hello to the world and telling them all about your company, right? Wrong. And that’s the problem…

Why The Marketing Piggy Didn’t Go Weeeee All The Way Home

  Once upon a time, there was an in-house writer who was tasked with writing the…

What Do Your Customers Want From Your Website?

  If you knew what your customers wanted from your website, your life would be so much easier. So how do you know what your customers want?…

Why Your Website’s Content Is Hurting Your Business

  Derek’s got a problem. He’s been a painter and decorator for over a decade. Most of his work comes from word of mouth, but with more…

How To Write Your Home Page

  Nine times out of ten, your Home Page will be the page the majority of your visitors land on. That’s why it’s so important to get it right. Before I ramble on, what…

What Your Home Page Should Say About You

  Your home page shouldn’t say anything about you. What? It should instead focus entirely on the benefits your customer will get if they buy from you.…

How Dell Changed The Face Of The Call to Action

If you don’t use a call to action in your marketing, it’s going to be as useful as a chocolate…