freelance copywriter

Copywriting Yoga – Trying a New Perspective

    Namaste. Practising yoga helps calm body and mind; it also enables you to see new perspectives. As you flow through poses, your mind is freed from the hustle…

Why It’s A Bad Idea To Write Your Content In-house

Times are tough and you need to keep your costs down, I get that. But it’s important not to lose…

How Much Is Professional Copy Worth To You?

  Picture this. Your business is growing, and with it, it’s demand for high-quality content. You have a new website that needs copy, brochures, articles, case studies…

Corporates And Copywriters – Why It’s A Match Made In Heaven

  Corporates need content but usually, don’t have the human resources (or specific skills) to keep…

Copywriting Done In-house Can Be Unsanitary And Flamboyant

  Hang on a minute; writing is writing, right? It doesn’t matter what format it takes – advertising, marketing, fiction, and academic – its just words on…

How Much Do Freelance Copywriters Charge?

  How long is a piece of string? Seriously, there is no universal rate card for freelance copywriting because, like most professions, you get a wide range of experience and expertise. Some ‘copywriters’ (i.e.…

Why Copywriters Make Great Listeners

  “Most people do not listen with the intent to understand. They listen with the intent to reply.” – Stephen Covey   A note to all copywriters out there – if you’re not prepared to listen, your…

Are Freelance Copywriters Expensive?

  If you look solely in terms of a quote on a piece of paper, then yes, an experienced, professional freelance copywriter will look expensive (not to be confused with content writers who tend to generate large volumes of content for…

Avoiding The Freelance Client Famine

  On the face of it, freelancing is a no-brainer. You work the hours you choose, you get to decide who you work with, and there’s no boss to answer to. Sounds perfect. The problem is it’s…

The is Why You Need a Second Pair of Hands

  Earlier this month I wrote about why virtual relationships between copywriters and corporates work, an idea that I now…