freelance copywriter

How Freelance Copywriters Get the Best from Their Interviewees

A big part of the freelancer copywriter’s workload is research. That could mean hours scouring the Internet, reading journals and magazines, or interviewing…

Article Writing – What’s Your Thinking Behind Your Content Strategy?

The fact that you’re involved in article writing and have a content strategy is fabulous.  It means you understand the…

Why Corporates Benefit From Working With Copywriters

The relationship between corporates and copywriters is long established. Specialist writers don’t come cheap, and often they are not needed on a full-time basis. That’s why partnering with a freelance…

Copywriting For Sole Traders

I appreciate that, as a sole trader, you don’t always have the budget for a professional copywriter. However, that doesn’t mean what you need to say isn’t important. That’s why I’m digging this post from the archives. It gives you an…

How To Find The Right Copywriter

Finding the right copywriter isn’t an easy task, which is why it shouldn’t be left until the eleventh hour. However, quite often the copywriter is the last team member you think of. The panic…

The Best Copywriting Is Not Born From Experience

Potential clients constantly ask copywriters around the world if they have experience in their industry.  If, as a client, the answer you receive is “yes, actually the majority…

Do You Need A Freelance Copywriter?

Your company needs loads of copy. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is…

Copywriting Yoga – Trying a New Perspective

    Namaste. Practising yoga helps calm body and mind; it also enables you to see new perspectives. As you flow through poses, your mind is freed from the hustle…

Why It’s A Bad Idea To Write Your Content In-house

Times are tough and you need to keep your costs down, I get that. But it’s important not to lose…

How Much Is Professional Copy Worth To You?

  Picture this. Your business is growing, and with it, it’s demand for high-quality content. You have a new website that needs copy, brochures, articles, case studies…