The SEO copywriting hat trick
Because you’re searching for an SEO copywriter, it’s a pretty safe bet that you’re after one or all of the above.
To achieve them, you need SEO copy that is:
- Primarily written for your reader and not the search engines
- Easy and natural to read
- Well-structured with plenty of headings and sub-headings
A good SEO copywriter is someone who understands how the search engine spiders crawl web pages and therefore, knows where the optimal places are for your keywords.
You see, great SEO copy isn’t just about the main text on your web page. There are also other on-screen elements that must be taken into consideration, such as:
- Page titles
- META Description (this won’t have a direct SEO effect, but it will attract the all-important click from the users search result list)
- Page copy, incorporating keywords in the important H1 and H2 tags (headings and sub headings) to maximise its SEO potential
- ALT tags
Investing in this whole SEO copywriting package will deliver more targeted traffic, more leads and more sales.
Get in touch and make sure you use a copywriter who really understands search engine optimisation.
Keeping your SEO going
Of course, search engine optimisation isn’t just about the copy on your website.
To improve and maintain your Google rankings, you must also actively build back links to your website and keep an eye on the effectiveness of your keywords.
Search engine opitmisation is a constant process of monitoring, adjusting and refining.
If you want more information about how to maintain your SEO strategy, give us a call – we’ll point you in the right direction.
What SEO copywriting isn’t
You might think that’s a strange thing to have on a copywriting website, but it’s important to give you all the facts.
One definition of SEO copywriting is:
“Search engine optimization (SEO) copywriting is textual composition for web page marketing that emphasizes skilful manipulation of the page’s wording to place it among the first results of a user’s search list, while still producing readable and persuasive content.”(Source: Wikipedia)
Did you spot the key phrase?
SEO copy should be ‘readable and persuasive’ and that means not stuffed to the rafters with your keywords.
How many times have you seen a web page that is incomprehensible because of the frequency of the keywords, like the one opposite?
Just like children, your keywords should be seen and not heard. In other words, you don’t want it to be blatantly obvious which words you’re targeting.
Subtlety is the key to good SEO copy.
Go on, get in touch and make sure your website gets found.