copywriting tips

Focusing Your Message – What Are Your Priorities?

  One of the biggest issues I find in the marketing world is clients not knowing what their priorities are. Or, to be precise, they think they…

Never Underestimate the Comfort of Continuity

  In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you.…

Why You Should Never Tell a Copywriter How Long a Project Will Take

  In my experience, most people think that copywriters…

Copywriters Do More Than Write

  If you thought that a copywriter only created content, you wouldn’t be alone. After all, that’s what the name of the profession suggests. Content, in all its forms (written, verbal, etc.) is vital for every business,…

Your Copywriting Project Has Gone Wrong – What Do You Do?

  This post is for all the copywriters out there. Regardless of your experience, perfectionist nature…

Therapeutic Copywriting

  It hurts, doesn’t it? You’ve hit a metaphorical brick wall and are at a loss as to what to do. You’ve tried all sorts of things, asked for advice and scoured the internet for inspiration. Finally, you’ve landed on my website, and I have the answer you’ve…

Sales Letters – Finding the Perfect Recipe

  There is no real mystery about how to create a compelling sales letter. The approach you use will depend on the aim of the letter, the audience you’re addressing…

Customer Letters – What Do They Say About You?

  Brand personality and that touchy-feely stuff are what marketing is all about these days. Companies are catching on to the power of…

Marketing: The Power of You

  What is the point of marketing your business? To draw in customers who want to buy your products and services, right? So if you know that, why are you driving them away? In my experience, most…