seo

How to Be a Boss at Optimising Your Web Copy

I want to make one thing clear from the start: optimising your website copy for the search engines isn’t the…

A Quick Eight-step Guide to Help You Optimise Your Web Copy

[This article was first published in 2010. It’s been updated and adapted to help you achieve…

SEO Copywriting Has Changed Not Died

For many years now, businesses have turned to their trusted copywriterto create their website copy.  Why? Because they knew that the way their content was written would have an effect on their search rankings, in…

11 Google Ranking Factors You Should Know About

  With so much conflicting information on the internet, how can you be sure you get the real deal when it comes to Google’s ranking factors? The…

What SEO Copywriting Is Not

  Were you hoping to read a post about how to do SEO copywriting well? Prepare to be disappointed. Mind you, if you’re desperate to know about that, you can read about it in my earlier post:…

Are Landing Pages Good For SEO?

  Before I answer that, I want to talk a bit about landing pages and why you need them. Unlike a general website, a landing page focuses on one product or service and is…

What SEO Keywords Should I Use?

  Yes! SEO keywords are still relevant (but anyone who mentions keyword density should be ignored). They tend to be viewed in one of two ways: with clarity of mind, or seen as a…

16 SEO Myths You Should Ignore Completely

  It’s not very often I accept guest contributions for this blog, but something about this infographic outlining SEO myths that should be ignored caught my eye. SEO is something that’s…

SEO Copywriting is NOT Bad Copy

  Here’s a news flash for you, SEO copywriting is not bad copy. Granted, there is a lot of gobbledygook out there pretending to be high-quality content, but it’s usually written by someone who…

Off-page SEO Isn’t Just Link Building

  In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for…