online marketing

Why Are Your Pay Per Click Campaigns Bombing?

Pay per click seems a great alternative to organic search marketing. For starters, get your campaign right, and your ad will appear at the top of the…

Template Website – Yes or No?

  If you’re starting up a business or looking to revamp your existing website, what will you go for – a custom build or a template? Cost is bound to be a significant factor…

Google Local – The Latest News in Google’s Local Ranking Factors

  Google local is a great way to get your business noticed, so it’s important you’re…

How to Write Value-orientated Content

  Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always…

How to Combat the Fear of Being Ripped Off

  At some point in your life you’ve been ripped off. It was either that gizmo you bought from the market that worked…

How to Be Loud Online

    The internet is a crowded place, so it’s important your online profile is loud enough to stand out from all the others. As you know, content drives the internet, but it’s only going to work…

Nofollow Links Have Value Too

    In the ever-changing world of search engine optimisation the link remains a valuable commodity. As an internet marketer however, you’ll also know how frustrating the link building world can be. Day after day you spend…

Content Marketing Will Be The Death of SEO

This is an unusually short post because I feel a rant coming on. Content marketing is killing search engine optimisation – some would like you to believe…

Does Your Business Need a Website to Succeed?

You would have thought the simple answer to that was yes, but it would seem as though some business owners still need convincing. According to the Office…

Could This Be The End of Print Marketing?

Over the years the trend for many companies has been to move more and more of their marketing activities away from print in favour of digital formats…