What is Freelance Copywriting?

June 8^th 2010 Sally Ormond copywriter, freelance copywriter

The video above gives you an idea of what a freelance copywriter can do for your business. Everywhere you look, someone is trying to market something to you. In newspapers, via email, newsletters, in banner adverts, flyers etc., sales messages are everywhere.

Copywriting is all about getting a creative message in front of your customers. It has to be focused on their needs, it has to be relevant, interesting and compelling enough for them to take action and buy.

Anyone can write, right?

Possibly, but not everyone can write in a way to make someone else take an action. When you are writing to sell, you always have to consider what your reader wants. After all, you want them to buy so you must ensure your copy convinces them that your product or service is what they need to solve the problem they have.

You have to consider the tone and voice you should use, what the main benefits to them are, how you’ll convince them to buy. Then there’s what media should you use? How will you engage with them?

Considering the ever growing number of adverts out there, getting yours noticed is harder than its ever been.

Copywriting is an art and a science – for the best results, ask a professional.