Google – Keeping up With the News

March 22nd 2012       Sally Ormond       content generation, content marketing, Google, marketing tips, online marketing

Nothing stays the same, especially Google.

As an internet marketer, you’ll understand the need for keeping up to date with the latest techniques and news if you are to keep your website in the eye line of your customers.

Google changes it’s search algorithms, not to be difficult, but to improve the quailty of its search results.

Here’s what Google said about the latests change:

“The “Panda” algorithm change has improved rankings for a large number of high-quality websites, so most of you reading have nothing to be concerned about. However, for the sites that may have been affected by Panda we wanted to provide additional guidance on how Google searches for high-quality site. Think about…

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it shallower in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopaedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

(Source: http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html)

In a nutshell, the only way to get your readers to share your stuff is to produce high quality content.

7 Pillars of good websites

To sum up, here are 7 tips to help you get the most from your rankings:

  1. Make sure your website’s content is aimed at your reader at all times (not the search engines)
  2. Your content must focus on quality not quantity
  3. The links to your site must be quality links
  4. Keep it social – although there is no direct evidence as to how this will help your rankings, Google is now providing real-time social sharing in its search results
  5. Don’t duplicate content across websites as Google will only show the most relevant and original content
  6. Don’t overdose on advertisements on your website
  7. Make sure your title tags and META descriptions tell Google what your site is about (and make them meaningful and not just stuffed with your keywords)

I think I’ll give Google the last word:

 “Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals”

 


Tags: content generation, content marketing, Google, marketing tips, online marketing
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