Matt Cutts Agrees With Me About Content ClarityJanuary 6th 2015 Sally Ormond clear copy, copywriting tip, Matt Cutts, writing for your reader, writing with clarity
I’ve spent many hours writing about the importance of clarity in your copy.
Not only that, but I have had many conversations with clients explaining to them why I will be writing their content in simple language and steering clear of the technical jargon they are so fond of.
The mistake most businesses make is that they write in a style they understand. The problem is a lot of the people who will be reading their marketing don’t have the same level of understanding of their industry and, considering they are the ones who will be doing the buying, its essential what they read is written in simple language that clearly outlines what you (the business) can do for them.
Here’s a video from Matt Cutts of Google who backs me up.
Remember, write with minimal jargon and if you have to use it, make sure you explain the terms to ensure understanding.