Website Copy That Converts – Your Text

May 2nd 2013       Sally Ormond       effective fonts, what colour font, what font to use on your website

Your website copywriting must be written for your reader, packed full of benefits and have a strong call to action if it is to work.What text is best

I’m sure that’s nothing that you haven’t heard before.

But what about the actual text you use on your website, have you given that much thought?

Well you should if you want to create the right impression.

There are many barriers that stand between you and making a visitor to your website buy and one of those is the text you use.

Here are 4 things you should think about.

Font size

It’s really annoying when you land on a website only to find the font is so small you need a magnifying glass to read it.

Let’s face it, if it’s unreadable they’ll wander off to find a website they can read. So make sure your font is the perfect reading size.

Font colour

By far the best combination is black text on a white background. Its crisp and easy to read.

White text on a black background isn’t too bad, but personally, I wouldn’t use it.

A really pale colour on white is a no-no, as are dark colours on a black background. And as for using a combination of bright colours, don’t, just don’t.

Type of font

The font you use will say a lot about you and your company.

Most opt for something like I’m using now – something fairly conservative and easy to read.

I hate to see websites that use Comic Sans, it doesn’t make you look quirky and playful, it makes you like completely_________ (you can fill in the blank).

Spacing

I you start writing at the top of a page and keep going until you’ve filled it with solid text, no one will read it.

But if you space your paragraphs out, keep them short and use sub headings (like I’ve done in this post), you’ll create something that’s easy to read.

So you see creating your website copy is only one part of producing a successful website. The way it looks and presented is also important – I’m sorry to say that looks really do matter.

 

 

 

Tags: effective fonts, what colour font, what font to use on your website
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