Google Instant Preview

May 5th 2011       Sally Ormond       copywriting tips, search engine optimisation, seo strategies, Website copywriting, website design.Google Instant Preview

The SEO Low Down

Google is constantly changing. It loves to keep internet marketers on their toes by changing the goal posts every so often.

One of the most recent changes that you’re bound to have noticed is the introduction of Google Instant Preview.

Now, when you enter a search term in the Google search box, each of your results will have a little magnifying glass next to it. Designed to help you search smarter, by clicking on the magnifying glass you bring up a preview of the web site so you can see in an instant whether it’s going to be of interest to you. Google instant preview

So now, rather than having to open a site, scan it, realise it’s not for you, hit the back browser and start all over again – you can scan the results without leaving the page to find the website that’s going to offer you what you’re looking for.

How does that effect SEO?

Well, to be honest, no one is really sure at the moment. But what it does mean is that you have to be sure your website is maximised to attract the click-through. Basically you have to make sure that the preview gives them the information they need to choose you.

Here are a few things you can do to tip the balance in your favour:

Say farewell to flash

As you know, flash is not good for SEO because the search engine spiders have a tough time crawling it and are unable to distinguish between normal text and the more prominent heading text (i.e. H1, H2 tags etc.)

An added complication now arises with the arrival of Google Instant Preview because the Preview can’t render the flash element of your website leaving it looking rather distorted and unattractive.

Basically if you want your website to shine, ditch the flash.

META Descriptions

You already know that your META Description doesn’t have a direct effect on your SEO as far as ranking position goes. But it comes into its own when it comes to attracting click-throughs.

The 150-160 characters must convince the searcher that your website is worth checking out because it offers the information they need to know. If you want your magnifying glass to be clicked make sure your META Description tells them what they need to know by including your keywords.


The size of the preview means the reader isn’t going to be able to make out all the text on your website. That’s why it’s imperative that you use good, descriptive headings within your site that contain your keywords.

By acting as sign posts, they will show the reader what information is available on your web page so their decision to click will be based on what they can see – your headings, layout and images.

Images and Alt tags

Using the right images can make your website. They should be relevant and interesting enough to lure your reader in. Also, to give your SEO as much of a boost as possible, you must also ensure you utilise their Alt tags and filenames making them descriptive, relevant and contain your keywords.

It doesn’t matter what line of business you’re in – a copywriter, electrician, solicitor or builder – these 4 techniques will help boost the attractiveness of your website.

In the ways of the web, looks and substance are both needed if you want to attract traffic. Remember the preview shows only a reduced scale version of your website so you’ll needs as many visual cues as possible to get the click.

Tags: copywriting tips, search engine optimisation, seo strategies, Website copywriting, website design.Google Instant Preview
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