Repurpose Your Content to Keep Up With Demand

January 13th 2015       Sally Ormond       content calendar, content marketing, repurpose content


repurpose content


This one’s short and sweet so won’t take up a lot of your time.

Having a break from work is great, but it normally has a knock on effect.

At the end of last year you had good intentions of making sure your content schedule would be ready and raring to go at the beginning of January. The only problem is all the good intentions took a back seat and now you’re faced with an empty content calendar.

Before you break out in a cold sweat, take a look through your archives.

You’ll be surprised how much great quality stuff you’ve already got. All you have to do is find new ways of presenting the information.

  • Old presentations can be turned into articles
  • White papers can be serialised into blog posts
  • Long articles can be broken down
  • A collection of blogs can be turned into an eBook
  • Old blog posts can be revisited and updated

If nothing else, recycling your content like this will buy you the time you need to get your content calendar in shape for the months ahead.

Don’t start the New Year in a panic. Use what you already have as you begin to plan the year ahead.

Tags: content calendar, content marketing, repurpose content
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