We all want happy customers that return to us time and again. As, for many customers, your website will be their first contact with you, it must give them the experience they want – speed, simplicity and a warm and fuzzy feeling.

So, how can you make sure your website delivers on all fronts?

Well, here are a few tips you can use to improve customer experience:

Speed

From the minute they land on your website, they want things to happen quickly.

1. Loading

A fast loading website is a must because your customers aren’t going to hang around waiting for you. If you have images on your site, make sure they are compressed otherwise they may adversely effect your loading time.

2. Payment process

Again this will need to be fast and simple to follow. Plus, it’s always an idea to offer a range of payment options.

Simple

Keeping your site simple is a must. Although flashy graphics and images may look pretty they may not add anything to the customer experience and, in fact, may making navigating your website more complicated. By keeping things simple you’ll ease navigation and understanding.

3. Text

Make sure your font type, colour and size is readable.

4. Space

By keeping your sentences and paragraphs short, you’ll increase the white space on your page, aiding its readability. Bulleted lists and sub headings will also help your reader find the most important information.

Warm and fuzzy

This is where you add those little extras that make you special.

5. Social media

Show your social side by  providing clear links to your Twitter and Facebook accounts.

Then, make sure you engage with your customers by offering advice, answering their questions and monitoring your social media channels so you can pick up on any feedback (good or bad) and act accordingly.

6. Personal

You’re a company and want to look professional, but you can still do that and show that you have a personality.

7. Be obvious

That doesn’t mean head off into blatant sales mode, but rather make sure your navigation is self-explanatory. Get someone (not related to your business) to browse through your website, this will help identify any areas that are unclear.

8. Chat

Your website copy should be chatty and all about your customer – that means no ‘we’ – your customer wants to know what you’re going to do for them and not what you can do.

By doing so, you’ll come across as:

• Customer-focused
• Approachable
• Trustworthy

If you’re not sure how to do that yourself, you can always hire a professional website copywriter to help you.

 

 

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