Posts Tagged ‘conversion rate’

The one thing stopping a lot of people offering a guarantee is the though that, if they do, loads of people will use it as a way of getting their money back, which will cost a fortune. True, there may be one or two people that do that, but by offering a guarantee you will be rewarded with far more benefits that if you don't. Advantages of offering a guarantee The prevalance of internet scams has caused people to be very sceptical about online retailers. People buying from High Street shops have the added peace of mind of knowing they can easily return items should things go wrong. But when buying from the internet that isn't the case. Plus, too many internet companies make it very difficult for customers to get in touch with them when things do ...

We all want happy customers that return to us time and again. As, for many customers, your website will be their first contact with you, it must give them the experience they want - speed, simplicity and a warm and fuzzy feeling. So, how can you make sure your website delivers on all fronts? Well, here are a few tips you can use to improve customer experience: Speed From the minute they land on your website, they want things to happen quickly. 1. Loading A fast loading website is a must because your customers aren't going to hang around waiting for you. If you have images on your site, make sure they are compressed otherwise they may adversely effect your loading time. 2. Payment process Again this will need to be fast and simple to follow. Plus, it's always an idea to offer a range of payment ...

  First off, do you know what your conversion rate is? If your marketing is to be effective you not only need to know your conversion rate, you must also understand your conversion goal. Everyone’s conversion goal will be different. It could be: Newsletter sign-ups Brochure downloads Sign-ups for a free trial Email enquiries Phone enquiries As soon as you know what it is you’re measuring, you can begin to track the effectiveness of your website or landing page through Google Analytics. But there is one vital element you need to get conversion and that’s traffic. You can’t have one without the other. Using your analytics you will be able to instantly see how many visitors you are getting, where they are, how they’re finding you, ...

  This is amazing. Your search engine optimisation strategy is working. Targeted traffic is flooding to your website and your professional copywriting is converting them because they are going straight to your contact form. Fantastic. So what happens next? Getting traffic that converts is one thing but does your customer service match their expectations or is it letting you down? There are a number of ways your customers will be able to get in touch with you so you must ensure the service they receive via their preferred method is first class. 1. Email Although your customers won’t expect an immediate response via email, they don’t to be left hanging around for weeks either. When you get an email send an acknowledgement so they know you are aware of their ...

  If you’re an online marketer you need traffic – and a lot of it. Why? Because your traffic is your customers and more customers means more money. How do you actually get more traffic though? And, once you’ve started to get it, how do you convince them to buy from you? There are various things you can do to encourage more people to your website and make it more visible in the search engine rankings. And no, that doesn’t mean plastering it in bright colours with loads of flashing images. Here are 4 ways to help boost your traffic. Remember though, gaining more traffic isn’t going to happen over night. It is something that’s going to require commitment on your part. 1. Keywords This ...

  Is your website converting? There are loads of websites out there that look great, have loads of content and, sometimes, rank quite well. But they are missing one thing – they aren’t converting. This is a conversation I tend to have with people far too regularly. It goes a bit like this: Client: “My website’s working really well – I get about 500 unique visitors every day” Copywriter: “Great, so what’s your conversion rate?” Client: “My what?” Argh! There you have it – they’ve missed the number one reason for having a website – converting your visitors into paying customers. That’s why I’ve written this post – ...