Sales letter

Every freelance copywriter will know that every new project brings with it a whole new set of challenges. Which is why it is vital that, before you start anything, you clearly understand the goals of your project. If you know where you need to end up, it will be a lot easier to get there. One of the first questions you should ask your client is what is the purpose of the project? For example, if you are writing a sales letter it is important to remember that what you are writing is going to replace a personal visit or face to face conversation. Whereas face to face a salesman can make eye contact, gain clues from the customer’s body language and counter objections as they arise, your letter can’t do that so the ...

As a copywriter I am frequently asked by my clients to write direct mail sales letters. These are quite an art form in themselves and can be quite complex to write. But the work begins long before you actually put pen to paper or finger to keyboard. In fact this is true for just about any form of copywriting. If you launch in without a lot of thought, you are very unlikely to produce something that will be strong enough to sell. There’s a lot of ground work to get through before you should even consider writing. The first stage is to know your market. How can you convince someone to buy something if you don’t know what they want? But not only do you need to understand who you ...

Welcome to the copywriter’s laboratory. This is where perfectly chosen words are put together in a magical formula that will have your readers spellbound and ready to buy. In just a few moments I will show you a few of the words that I as a copywriter use to persuade my readers to buy my clients’ products. It might seem hard to believe that such innocent looking words could be so powerful, but they do work – time and again. But before I show you those, I want to share with you a few little tricks you might like to try within your copy that will add extra oomph to your sales writing. Broken lists – When you see a list of 3 promises, it’s human nature to read all 3. So, to encourage your reader ...

Being a copywriter my work has to inspire, entertain and inform my readers. It has to help them make the right buying decision, which, of course, means coming to the conclusion that that product or service I happen to be writing aboutis the one they want. But there is a saying coined by yours truly that shows this isn't quite as easy as it sounds: ‘It is a truth universally acknowledged, that a reader in possession of a sales letter, will be in close proximity of a rubbish bin’ OK, so I may not have come up with that one totally on my own - I had a bit of help from Jane Austin. But it is very true - people don't like sales letters. They turn up on your door step unannounced trying ...