Video marketing

You know what it's like, your boss calls you and the rest of the marketing team into his office and announces: "Right guys, big push this quarter, we're going to create a viral video - any ideas?" While his enthusiasm starts to bubble over the rest of you sit in despair because you know that's not going to work. After all, it's not you that will make the video viral, that job is reserved for the viewing public. So, it's time to take your boss to one side, sit him down and explain what viral marketing is all about.   What is viral marketing? Viral marketing happens when a video captures the imagination of your audience and they share it like crazy using social media, which boost your brand awareness (and sales). So, if you want to have a viral hit on your hands you have to produce something that your audience will love and feel compelled ...

How on earth can you sell without selling? Well, if you want to sell well, it's a concept you need to get to grips with. You see many companies that write their own marketing materials tend to do one of two things: Create content that's full of 'we' Write a blatant sales pitch that tells the reader to BUY RIGHT NOW OR ELSE The problem is, your reader isn't going to buy from you just because you tell them to. They want to be wooed and comforted that your product is just what they've been looking for and that their lives will be so much better if they owned it. When companies take the direct approach, they usually end up listing the features of the product, announce now utterly amazing and brilliant their product (without any reason as to why ...

  How many times have you posted a link to a video that's gone viral? The companies that achieve this phenomenon are canny creatures - what incredible PR? All they did was make a single investment in a video (albeit a very good one) and before you know it, it's everywhere. Now that's what I call PR. So how did they pull it off? More importantly, how come their video went global while yours remains unloved and unwatched on YouTube?     Marketing isn't about you It's not you know. I know what you're thinking - of course it's about me, if it wasn't how would  they know where to buy from? That's true enough, but think about your video marketing as you would any other type of marketing. It's a safe bet to say you hate being deluged with unsolicited emails and cold calls, so why do you think ...

  If you’re an online marketer you need traffic – and a lot of it. Why? Because your traffic is your customers and more customers means more money. How do you actually get more traffic though? And, once you’ve started to get it, how do you convince them to buy from you? There are various things you can do to encourage more people to your website and make it more visible in the search engine rankings. And no, that doesn’t mean plastering it in bright colours with loads of flashing images. Here are 4 ways to help boost your traffic. Remember though, gaining more traffic isn’t going to happen over night. It is something that’s going to require commitment on your part. 1. Keywords This ...

  The first thing your website has to do is engage your reader. Granted, the design of your site and its copywriting will go a long way to persuade your reader that you are the company for them. But how about getting a bit more personal? Be visual with video More and more companies are using the power of video within their websites. It seems to be one of those things you either love or hate. But if you’re undecided here are a few things to think about. 1. Getting personal A corporate video (especially if you’re on it) is a powerful way of conveying your ...