list building

One of the most effective sales tools your business can have is email marketing, but at the same time it can also be one of the quickest ways to ruin the reputation you've spend so long building. If you decide to buy in lists and send umpteen unsolicited emails out to people who have never heard of you before, you'll quickly get a reputation as a spammer - not good. But if you're sensible and build you own list and only send emails to people who have opted in to your list, you'll be seen as a responsible email marketer because you'll only be sending information out to people who have asked for it. The only problem is building your own list takes time, which is why so many companies opt for the first option. But if you use WordPress there are a few tools you can use to help you along: Pippity ...

What do you see when you check your emails during the day? If your inbox is anything like mine there's probably a lot of subject lines like: 'Blood Pressure Myth', 'Shoes', 'CarClearance_Lot', 'Get more traffic', 'Fitter body', 'SEO services' etc. They'll also have another thing in common, they'll be addressed to 'Sir/Madam' or just 'Hello', but they definitely won't address you by name. These are all what you would term as 'spam' emails because you didn't ask for them. Annoying aren't they? But think about your own email marketing for a moment, are you sending out emails to people who haven't opted in? Have you bought in a list? Are your emails personalised? In other words, are you sending out genuine, well-thought out and relevant emails or are you blanket 'spamming'? To spam or not to spam If you use your very own home-grown ...

Is email marketing part of your marketing strategy? If so, I bet you’ve pondered long and hard about how to get your emails opened. Much of the problem you face is that, ultimately, the success of your email is determined by the type of day the recipient is having. So, it’s not surprising it can be a frustrating activity. Boosting your open rates There are 5 simple strategies you can take to give your open rate a bit of a boost. They aren’t new and they’re hardly earth shattering, but they do work. 1. When do you send? Believe it or not, the day you choose to send your email will have a big effect on your open rate. As a general rule, it’s best to avoid Mondays and Fridays. As you would expect, most people are either catching up on work from the weekend ...

  Your list is one of the most vital parts of your email marketing campaign.It doesn’t matter how great your offer or sales message is, if you don’t send it to the right people, it won’t work. The quick option is to buy in a list but how can you be sure it is the right audience for your offer? Surely the best way to optimise your campaign’s chances is to use a home-grown list that you’ve developed over time from an interested audience. So how do you get started? Well it won’t be a quick process. Building your own quality list will take time. It ...