link building

How do you get backlinks? Is your strategy to identify websites with high page rank and then set about trying to get them to link to you, regardless of their sector? Oh dear, if that is what you're doing you could be in trouble with the Penguin. Wikipedia's definition of Google's Penguin update is: "... The update is aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content and others." Basically, Penguin doesn't like low quality links, over optimised content and keyword stuffing. Natural linking The humble link is one of the factors used by Google to determine a website's relevance to a particular search term. But not only that, they are the invisible strings that hold the entire Internet together, linking sites and allowing us to navigate our way through tonnes ...

Link building is a vital part of your SEO strategy. Google uses the links that point to your website to judge its authority - the more relevant links it has, the higher its authority is deemed to be and so the higher it will rank. Therefore every external link pointing your way acts as a vote so long as it is: Relevant to your site Comes from an authoritative site Of high quality (i.e. from a trusted site) So how do you get such sites to link to you? Generating link love Knowing you need links and getting them are two very different things, so where do you start? Well, firstly there are directory submissions. Find those that are relevant to your industry and enter your details and you'll get a link back to your website. Many are free, but some may charge. Then the best ...

One of the most important parts of your search engine optimisation strategy is link building. They are essential if you are to achieve and maintain good rankings. But how can you be sure you're using the most effective anchor text linking structure? For many people, that just involves using their keywords as their anchor text. But with Google's growing sophistication you should be looking to mix up your linking by also using contextual anchor text. What that means, is to use something generic, like 'click here' but in close proximity to your keywords. To explain all this further, I found an interesting article on Seomoz.org. They conducted an experiment using both methods - keywords and contextual anchor text - with some very interesting outcomes. Go and grab a coffee and use the link below to take a look at what they discovered and start ...

When it comes to search engine optimisation strategies, there are a number of elements that must be addressed: Keywords Well designed website Title tags and META Descriptions SEO copywriting Links The first 4 are all vital to your SEO success, but number 5 is possibly even more important. Your link building strategy is the engine that will keep your SEO campaign going. Harness some Google love Building links is, quite possibly, the most important on-going SEO element. Each link to your website acts like a vote to its authenticity and relevance. Therefore, the more you have, the more Google will love you. That doesn't mean you can rush out and get any old links - the process has to be done consistently, over time. Short cuts (such as link farms and paid linking) will be frowned upon. Every link must be genuine and relevant to your website. By the way, if you think Google won't bother checking ...

Search engine optimisation doesn't have to be scary. Despite the claims of some, anyone can make simple SEO checks on their website that will make a difference to their rankings. Of course, you must have a strategy in place (and stick to it) if you want to be really successful. So, if you're ready, let's get to it with check number 1. 1. Design For most companies (yes, you too), the look of their site is everything. They invest vast amounts of money on the design of their site because they want it to look 'nice'. Well looking nice is all well and good, but if it doesn't appear in the search results no one is going to see it. Custom built websites are great if you work with a team that are as good with SEO as they are with their creativity (a rare combination). Whether you like them or not, template websites tend ...

  Your headline is the make or break of your article. If it doesn’t immediately grab attention, a reader is unlikely to read your article  - regardless of how many hours you slaved over it. Many online marketers write articles because they know they are a great way to build backlinks which are vital to any SEO strategy. So a steady stream of them (written either in-house or by using a professional copywriter) will boost your visibility on line and position you as an expert in your field. But because it’s such a popular marketing tool, there are an awful lot of articles out there. That means, if you ...

  You’ve heard it time and time again that blogging will help your business’s online exposure. You’ve probably got your blog set up ready to go but there’s a question lurking in the back of your mind… How do I start blogging? If you’ve got this far you’ve probably already answered the question “why do I want to blog?” Just in case you haven’t, you need to think about it carefully. A blog is an online platform from which  you can give your opinion and offer tips and advice. It will add value to your customers and provide a rich source of back links for your website. ...

  Blogging is an excellent way to boost your business’s online presence. Yes it takes time but, believe me, it really does work. I’m a copywriter and have been blogging for several years now and it has really helped be cement my position within the Google rankings. Blogging means you are constantly putting fresh content out onto the web. This constant content feeding generates traffic which is vital for your search engine optimisation strategy. As you know SEO is all about getting found on the web for your chosen keywords. So by writing your blogs in line with your SEO strategy (i.e. using the keywords you want to be found for), you’ll attract readers and as a result, visitors to your website. To help you get the most out of your blog posts and their SEO potential I have ...

    If you’re into search engine optimisation the chances are you’re also a keen article marketer as it’s one of the most effective ways of boosting your web presence. Not only will it help you ‘own more of the web’, it will also position yourself as an expert in your field and generate those all important back links to your website. But your article marketing will only be effective it if is quality content that you’re putting out. It must be: Well written Written to addresses the needs of your readers Something that gives value ...

  You’ve done your keyword research, you’ve designed your website so it’s easy for your readers to navigate, you’ve even found an SEO copywriter to write some great, targeted copy that your visitors will want to read. So what’s next? That is just the start of your search engine optimisation strategy, if you want it to continue to work and bring in great rankings you’re going to have to become an active link builder. How do links help? Let’s go back to the beginning. Every web page is given a Page Rank (a number ranging from 0 to 10 to illustrate your page’s value with 0 being the lowest). ...