Branding your business

What is your brand? A simple enough question, but one that leaves many people scratching their head. If you think you know, write it down as simply as possible and put it to one side. After reading this post take another look at it and see how close you were. What is your brand? When you started out, you probably spent a lot of time thinking about your brand. For many people, that meant sitting with a graphic designer to come up with a really cool logo. Once you had that, you probably visited your web designer who put together a fab website with loads of cool gizmos on it - and that was it; your business was launched. So, is that right? You have a logo, therefore you have a brand? It's not really that straightforward because branding isn't just about your logo - its about: Colour Graphics Images Words Design Perception It's about you What are your values? Taking a step back, do you ...