Posts Tagged ‘Article Marketing’

Content marketing - it's what makes the internet go round. Everyone knows that, as an online marketer, you have to 'own' as much of the web as possible to make sure your customers find you online. And that generally means a lot of blogging and article marketing. But because you are reliant on your SEO to get found, an alarming number of people out there are still writing for the search engines rather than their living and breathing human audience. To illustrate my point, here's a short question and answer exercise: So there you have it - you dabble in article marketing and content generation to get more people to visit your website. If it's people you're after, why are you still writing for the search engines? Stuffing your article with keywords may (you ...

  Your headline is the make or break of your article. If it doesn’t immediately grab attention, a reader is unlikely to read your article  - regardless of how many hours you slaved over it. Many online marketers write articles because they know they are a great way to build backlinks which are vital to any SEO strategy. So a steady stream of them (written either in-house or by using a professional copywriter) will boost your visibility on line and position you as an expert in your field. But because it’s such a popular marketing tool, there are an awful lot of articles out there. That means, if you ...

    If you’re into search engine optimisation the chances are you’re also a keen article marketer as it’s one of the most effective ways of boosting your web presence. Not only will it help you ‘own more of the web’, it will also position yourself as an expert in your field and generate those all important back links to your website. But your article marketing will only be effective it if is quality content that you’re putting out. It must be: Well written Written to addresses the needs of your readers Something that gives value ...

  Every marketer’s dream is to come up with a piece of collateral that markets their business forever. Wouldn’t that be amazing? Well, not only is it an amazing thought, it is also possible to achieve. Don’t believe me? Read on. Eternal online marketing In years gone by most of your marketing would have been done off line – so we’re looking at things like leaflets, brochures, magazine adverts…that sort of thing. The main problem with these are they only reach a limited audience and they are soon forgotten about. Once your brochure is binned or the magazine recycled, your content is lost forever. ...

Writing articles is a great way to promote your business and to position yourself as an expert in your field. But it does take time which puts off many people. But what would you rather do? Spend loads of money on ineffective advertising or spend a bit of time putting together some articles which will drive traffic to your website and elevate your position within your industry? As a copywriter I have been using article marketing for quite some time. As a result mine is a known name within my industry and approximately 80% of my work comes directly through my website – not bad. So just in case you’re still wavering about whether to try your hand at article marketing or not, here are just some of the benefits you’ll enjoy ...

I’m sure you know the importance of a list. No? OK – quick run down – the best way to market your business is through a list of people who have signed up for your newsletter. But to get people to part with their email address, you have to give them something. For example, it can be a free report, eBook or ‘How to…’ article -something of value. Right, now that’s explained let’s tackle a problem I know many people have head on. I need more subscribers! Let me guess – you’re list isn’t growing. You’ve listed your website on every free advertising site there is out there and you’re even paying for advertising, but the new sign-ups aren’t forthcoming. Well, you’re not alone. To grow your list you need to employ a long term strategy. ...

Writing a diary for yourself is one thing – the only audience is you (unless someone takes a sneaky look at your inner most thoughts) so the process of writing is fairly straight forward. But writing for other people is a different ball game. You have to make your opinions and views entertaining and interesting enough for them to take time out of their day to read them. When writing for publication you are putting yourself forward as an expert in your field. That comes with a lot of responsibility. What you write has to be of good quality because there’s a lot of competition on the internet. If you are serious about article marketing it is important you are aware of one of the key elements to successful article marketing – high ...

The writing of articles and article marketing is one of the best and fastest ways to market your business. As a copywriter it is something I have been doing for sometime to great effect. Don’t believe me? OK then, I’ll prove it. I have put together 7 ways you can benefit from articles. Are you ready? 1) Articles quickly position you as an expert in your field By writing articles you'll be setting yourself apart from your competition. You'll never have to grab a chair, climb on it and yell "listen to me, I'm an expert!" Your articles do that for you. 2) Articles are an army of 24/7 salespeople Once your articles are ...

I'm willing to bet you have probably wasted valuable time and money trying to promote your online business. Buying ads on ezines and websites often leads to disappointing results. There's a better way to advertise your business or website – do you want to know what it is? Article Writing This is an ideal marketing tool for those who want great benefits without a huge price tag - so that's just about everyone. By submitting quality articles to online directories you'll get loads of exposure and publicity without a financial investment. As I'm sure you're aware, the internet is about information, so content brings visitors to your site. That's a no-brainer. Consider the possibilities of regularly ...

How many times have you had a brilliant idea for an article only to be frustrated by the end result? Something you'd hoped would be Booker Prize winning stuff ends up mundane and boring. I’ve lost count of how many times I’ve started reading an article in anticipation of being entertained and enlightened, only to be bored to tears. So here are some pointers to help you create interesting and attention grabbing articles. By understanding these tips, you will end up making your article writing incredibly powerful. Words I know that sounds pretty obvious but it is the choice of words that can make all the difference. Some writers try and make out they are incredibly intelligent by stuffing their articles with big, impressive words that no one understands. Don't - ...