Google

I have written umpteen posts about search engine optimisation over the years, but I want to concentrate on keywords for this particular post. What is a keyword? Well it is a word or phrase that people type into a search engine when they are looking for a particular product or service. Years ago, marketers believed that the only way to rank highly for those keywords was to cram as many of them as possible into their websites, which led to incomprehensible content. Thankfully, those days are now gone (although there are still a few dinosaurs around who steadfastly believe that keywords density is still relevant - it's not). So how do you use them? Natural Writing naturally, without shoehorning keywords into every sentence, is how to get good rankings. By keeping your copy focused firmly on the needs of your customers, you will ...

Have you got to grips with Google+ yet? There are so many social media tools out there today, it's hard to keep track of them all. Is it really necessary to use this one too? For many, Google+ is an enigma; it appears to be a hybrid of Twitter and Facebook, so how can you make sure you get the best out of it for the time you invest in it? Thankfully, the guys over at socialmediaexaminer are on hand to answer that particular question. Their interview with Chris Brogen tells you how Google+ can help small business and the strategies he uses to get leads through it. The video is well worth a watch and covers: Why Google+ changes everything How you can get your content indexed quickly Chris's own Google+ strategy How you can get business leads through Google+ Why should be sharing personal stories on the platform How to show potential clients who you are Google+ content strategies Using Google+ ...

This post originally appeared on our other blog, Freelance Copywriters Blog, but we also wanted to share it with you here. Google’s constantly changing its algorithms to keep us on our toes. But the latest change to its search results is probably the most drastic yet. “Search Plus Your World” will find content that has been shared with you privately along with matches from the public web, all mixed into a single set of listings, according to a recent post that appeared on Searchengineland.com. At the moment it will only happen for those signed-in to Google.com and searching in English. For some it will make life a lot easier; however for others, it raises concerns about privacy. Although the private content remains just that, private, it may make the content more visible to friends and family. Of course, Google’s search has been personalised for some time now, in ...

You have a website, so you've got this Internet marketing malarkey nailed - right? Well, that depends on your traffic. You do get traffic, right? How many leads do you get through your website every week? At a recent networking event I was deep in conversation with a business owner about websites. I asked how his was working for him, how many leads it generated from his traffic. This was his response: "No, I don't have an ecommerce website so that doesn't apply to me. My website is there because a business is expected to have one. I means, it's not as if a business like mine will sell through a website, that's simply not possible." That kind of attitude to online marketing will mean that he'll probably never sell through his website. And the fact that it's not ...

You already know about the benefits of using Google Analytics to track your website's performace (even if the recent cookies legislation will result in incomplete data), but have you considered using it to track the effectiveness of your social media activities?   The Analytics tool is a great way to track the performance of your SEO strategy. Your dashboard offers numerous stats that can be used to enhance the performance of your site and its content:                     So, if it can do that for your website, what can it do for your social media usage?   Take a walk on the social side As you start to make more use of social media in your marketing strategies, the need to track and monitor your activity increases. Well, you'll be pleased to hear that the clever bods over at Google have found a way ...

Nothing stays the same, especially Google. As an internet marketer, you'll understand the need for keeping up to date with the latest techniques and news if you are to keep your website in the eye line of your customers. Google changes it's search algorithms, not to be difficult, but to improve the quailty of its search results. Here's what Google said about the latests change: “The “Panda” algorithm change has improved rankings for a large number of high-quality websites, so most of you reading have nothing to be concerned about. However, for the sites that may have been affected by Panda we wanted to provide additional guidance on how Google searches for high-quality site. Think about… Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it shallower in nature? Does the site have ...