Posts Tagged ‘blog’

If you are still a blogging sceptic, take a look at this statistic: Companies that blog get 55% more website visitors than those that don't and 57% of companies with a blog have acquired a customer from it (Hubspot) So you see, blogging isn't a waste of time. It really can do wonders for your business. But once you've taken the plunge and set up your blog, what then? This post looks at how to get started in the wonderful world of blogging. Why do you want to blog? If you've decided to  take the plunge, you've probably worked out that: It will help your search engine rankings It will position you as an expert in your field It's a way of getting fresh content our there and strengthen your web presence Fantastic. But before you get going you'll need a strategy. Starting out First, you must decide what ...

Blogging is a great way to get your name 'out there' and share your knowledge with the world. Plus, it's a great tool to have as part of your search engine optimisation strategy because it will help you build back links to your website. But you already know that because you've already set up your blog and are ready to start writing. Are you ready to lead the life of a blogger? Do you have what it takes to generate an endless stream of interesting content that will keep your readers coming back for more? Blogging is a commitment. It can be hard work, but it can also be immensely satisfying and rewarding. So if you're not sure whether you've got what it takes, here are 5 things you're going to need if you want to succeed - how many do you have? 1. ...

    First of all, congratulations for getting your blog set up and for publishing posts. Another blogger is born. But is it going as well as you'd hoped? Have you noticed that not only is your readership not growing, your visitor numbers are actually dwindling? The problem is that you're not being effective - your posts are simply not hitting the spot. A crash course on becoming an effective blogger Number 1 Read one of your posts - be honest, does it grab you? Are you writing in the second person (you and your), rather than the first (I and we)? By making a simple change like this, your posts will directly address the reader, drawing them into your post. You'll build rapport and trust. Number 2 If your posts are a single block of text, you need to work on your layout skills. People are put off by loads of solid text, ...

  One of the most important aspects of your SEO strategy is the generation of back links. One of the best ways to do that is to blog. Constantly adding fresh content, in the form of blog posts, will help drive traffic to your website, enable you to build a constant stream of back links and attract links to your website. Blogging will also: Add value to your relationships with your customers Position you as an expert in your field Boost your online exposure because you’ll own more of the web No matter what your market sector, you can utilise the power of blogging to drive more traffic to your website and improve your rankings. Of course, you do have to come up with a constant stream of ideas. Idea generation Trust me, you have a wealth of ideas to write about – you just have to ...

  The power of a blog is a wonderful thing. It gives you the opportunity to get your personal view of things out there in the open where others can read them. You can share tips and advice. Engage your worldwide audience and share your knowledge to position yourself as an expert in your field. You can create a buzz and a following that gets your name and your business noticed by potentially thousands of people. Of course there is one downside that puts many people off: A blog is for life, not just for Christmas If you want to make an impact with your blog you have ...

  Why do you want to blog? That’s the first question you need to ask yourself. You’ve probably read quite a few, seen people become established experts and gather loads of loyal readers. In fact it’s probably the content of your favourite blogs that has inspired you to become a blogger. So how can you replicate the success of your heroes? First off, you can’t. If you’re going to blog you have to be yourself and offer people something new. What’s the point in producing a copy-cat blog? No one will read it. So how can you become a better blogger? These 5 tips should help. 1. Don’t compare ...

  People blog to get readers. Those readers then (hopefully) see them as an expert in their field, grow to trust their opinion and consider doing business with them. Producing great blogs will facilitate this trust process, but your blogging platform and look will also have an impact. Prolific blogger will write numerous posts. A few will grab people’s interest and be linked to, tweeted and referenced by other bloggers. Many however will be posted and then instantly forgotten about. So how to the big hitters manage to hit gold with their blog posts time and again? Why are their posts so readable? It all has to do ...