Posts Tagged ‘powerful copywriting’

  If you could write any old thing to get people to buy, us copywriters would very soon be out of a job. But it’s very rare for someone to read web copy, an email or brochure and say “I want one of those now!” Making a buying decision is not that straight forward. The voice of reason is always lurking, ready to stop you from reaching for your wallet:     Can you really justify the cost? Do you really need one? Don’t you already have something similar? A professional copywriter will be able to overcome these objections within their copy – even before you’ve thought of them. So how do they do that? Copywriting that overcomes objections When you’re on the verge of buying something, all sorts of niggling objections will pop into your head. It’s the job of the copywriter to pre-empt them. Why? Because

  Yes I know, you’re a start-up business so money’s tight. But, you still need engaging marketing materials and an effective online presence to get things off the ground. More often than not, copywriting is the one thing that gets crossed off your set-up shopping list. Why? Because you think you can do it yourself. Granted, you can write pretty well. But can you write something that makes people think “Yes, that’s exactly what I need”? Going it alone without a copywriter This is a familiar scenario: The task to write your sales copy is passed to someone in your office. They already ...

  If I asked you to give me an example of powerful copywriting what you say? Something that catches your attention immediately A headline which draws you in Simple to read copy with lots of headings Hopefully your answer was something along those lines. Powerful copywriting is all of those things. The problem is when some people try to write strong copy they get it all wrong. Bear with me and I’ll explain. Shouting copy A few days ago, I was writing some web copy for a client and my husband was working from home. He works for a German company and deals with a lot of customers located around Europe. That particular day he was engaged on a phone call to one such customer. Instead of his usual voice, I heard a rather strained conversation being conducted in very slow, broken English. He, like many of us, is guilty of adopting the technique of speaking very s-l-o-w-l-y ...