Posts Tagged ‘website copywriter’

Have you always been led to believe that SEO copywriting is a complex beast that only a few 'chosen ones' can master? Well, it's not that difficult so long as you remember one important thing, it's still web copy, so it should be written primarily for your reader and not the search engines. Yup, that's right, your reader should be help aloft on a pedestal because they are far more important than the likes of Google. Really? Yes, really - it is your reader who will buy from you, not Google. Granted, you have to get Google to like you a bit to make sure you appear in the appropriate search results, but good SEO copy won't do that alone. To make that happen it has to be combined with good web design, link building and making sure your keywords appear ...

If you automatically answer to the question - why do you have a website? - is... Because everyone else has got one ...you could be in trouble. Yes, being in business today means you are expected to have a website, but that shouldn't be the only reason for its existence. Your website must have a purpose; one that will be of benefit to you and to your customers. The benefits for you Being on the web with an effective website (that means one that actually works rather than one that just looks nice) means you can: Save time because it should provide the answers to most of your customers' questions therefore freeing up staff Be a source of information 24/7 Be optimised so people can find you online Use it to publicise your latest news and events Show off your products and service to one and all sell online That's just off the top of my head - your website should make ...

Hands up if you've "we'd" all over your website. There are oodles of websites out there suffering from this very embarrassing condition, simply because it's full of "we" and not enough "you": We've been in business 20 years We won the Award for best customer service We made awesome chairs Who cares? Certainly not your customers. The only thing your customer wants to know is what will your product/service do for them? You've got to make them see how much better their lives will be with your product, how much money they'll save, how much more successful they'll be... But to make that happen you have to ditch the "we" in favour of "you". To make your website copy achieve this, it should be written in the second person so it addresses your reader directly - like this: Make your marketing materials work harder and ...

We all want happy customers that return to us time and again. As, for many customers, your website will be their first contact with you, it must give them the experience they want - speed, simplicity and a warm and fuzzy feeling. So, how can you make sure your website delivers on all fronts? Well, here are a few tips you can use to improve customer experience: Speed From the minute they land on your website, they want things to happen quickly. 1. Loading A fast loading website is a must because your customers aren't going to hang around waiting for you. If you have images on your site, make sure they are compressed otherwise they may adversely effect your loading time. 2. Payment process Again this will need to be fast and simple to follow. Plus, it's always an idea to offer a range of payment ...

Search engine optimisation can seem like an unfathomable language at times. Working our what your keywords should be, organising your site structure and building back links are all part of this, at times, mystical art. And, there are no short cuts because you need all the elements if your strategy is to work. When it comes to your website copy, the best course of action is to hire a SEO copywriter, but if that’s not something you’ve budgeted for, here are 7 quick tips to help you optimise your web copy.   1. Headline It doesn’t matter what you’re writing your copy for, your headline is always going to be important. If it doesn’t grab your reader from the outset, they’re not going to waste their time reading the rest of your copy. Basically, it’s got to be powerful and ...

  Why is it that so many corporate and professional business services websites are written in a stiff and formal tone? Granted, they are serious businesses, but that doesn’t mean that to portray a sense of professionalism you have to use intensely complex language. The result is generally, an underperforming website that no one wants to read because it’s too boring and the language completely unfathomable. If you want to make someone think… “Yes, this is great. They sound just like the company I need” …you have got to write in an approachable, accessible and friendly manner. Making friends Writing in a conversational tone is the best way to get readers on your side. That doesn’t mean you have to ‘dumb-down’ your language, it just means creating something your readers can relate to. Your website will be instantly more accessible. I know what you’re saying, most of your ...

  Website copywriting is just one of the services I offer my clients. Creating copy that is effective is essential if you want your website visitor to become a paying customer. Generating copy that is interesting, relevant and that sells isn’t as easy as it sounds and there are a number of factors that you must consider when creating your website copy. In fact, these factors are equally relevant when writing copy for all your marketing materials such as brochures, case studies, newsletters, emails etc. Even though you are writing about your products and services, it is your reader who must be at the forefront ...